Through the internet, YOOXYGEN aims to raise the environmental awareness of its users, partnering with international structures, designers and talented artists who have chosen to take part in the initiative.
Since its founding, yoox.com has always promoted quality, timeless fashion. In a natural evolution, the company has chosen to embark on an authentic path of environmental responsibility. Launched on the occasion of Earth Day 2009, YOOXYGEN presented an exclusive preview of eco-friendly projects and products ranging from design, jewellery, vintage clothing, books and limited edition collections.
This approach has taken on various manifestations within the YOOX Group, involving the company as a whole in the collective aim of reducing its environmental impact to an absolute minimum.
This was the first step in the journey of eco-sustainability that is becoming increasingly strengthened and developed over time, and will result in a company ethos for the future.
YOOXYGEN is a dynamic initiative that continues to be enriched by many new elements: on the occasion of Earth Day 2010, YOOXYGEN celebrated its first anniversary by presenting a range of new eco-sustainable projects and products online.
