On the occasion of Earth Day, yoox.com’s eco-friendly initiative YOOXYGEN celebrates its first anniversary, presenting a new range of special proposals online such as a wide selection of environmentally-friendly fashion as well as a series of limited-edition items created exclusively for YOOXYGEN by several designers. Online for YOOXYGEN, are new additions to the ever.green series, the eco-minded project of limited-edition T-shirts designed by celebrities and produced by EDUN LIVE, the famous eco-aware clothing company founded in 2005 by Ali Hewson and her husband, world-acclaimed singer Bono. After Angela Lindvall, now Summer Rayne Oakes and Elettra Wiedemann transform their eco-message into unique designs. The organic cotton tees are 100% produced in Africa. Proceeds of sales are donated to Green Cross International.
To be eco-minded in the city, YOOXYGEN presents a true must-have item, the exclusive YOOXYGEN bike by Cigno, freely inspired by the legendary Graziella, an icon of the ‘60s and ‘70s and defined by many as “Bridget Bardot’s Rolls Royce”.
Created by the Italian company Cigno and entirely assembled by hand by Italian craftspeople, the YOOXYGEN bicycle has an authentic “green” style, with outstanding features like a seat and handlebars covered in eco-leather and the front headlamp with a solar panel that allows energy accumulated during the day to be transferred to a recyclable battery, giving it impressive autonomy.
The principal quality of the YOOXYGEN bike is its extraordinary practicality: thanks to a central joint, the ‘70s-style aluminum frame is foldable; its small wheels and removable handlebars and seat make it very easy to dismount and bring with you wherever you’d like to go on two wheels in great style. Each bicycle is one of a kind.
YOOXYGEN’s news continues in the ECO-mmerce area with the Environmental Tote Bag designed by Hussein Chalayan in association with the UNEP “Plant for the Planet” campaign available exclusively online on yoox.com, the special collection designed by the creative sustainable fashion label From Somewhere exclusively for YOOXYGEN, as well as handmade bags by Californian designer Josh Jakus, the eco-bags Amazonlife, the famous organic denim jeans Kuyichi and much more.
Available online for YOOXYGEN, there is also a wide range of eco-sustainability books, including Rayne Oakes’ book “Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty” and Taschen’s “Green Architecture.”
