YOOX Group once again created for YOOXYGEN a project featuring different Italian fashion labels. As protection against urban pollution, YOOX Group asked a number of brands to design a special anti-smog mask called ECOMASK as a provocative statement about the environment.
YOOX Group called on the creativity of Emporio Armani, Costume National, C.P. Company and INTERNI: in celebration of Earth Day 2009, the masks personalized by each brand were distributed at the Salone del Mobile 2009 in Milan and were given away as as free gift online with every yoox.com purchase.
