Among the initiatives that have taken part in the project from the fashion world include Ilaria Venturini Fendi's project Carmina Campus - Fendi designed Venetian Bags, one-of-a-kind clutches made by Italian artisans using Venetian blinds. Also exclusively online on yoox.com is the hard-to-find Brazilian contemporary jewellery line Caboclo, and the ever.green series by EDUN LIVE: the eco-minded project of limited-edition T-shirts designed for this occasion by the American top model Angela Lindvall.
The area devoted to eco-sustainable products includes also Katharine Hamnett's organic cotton t-shirts, Stella McCartney's vegan-friendly accessories, Camper shoes made with vegetable fibers, and Levi's made with organic cotton and recycled denim.
As for design, award-winning Pandora Design takes center stage. Pandora Design created APERITIVO BIO exclusively for YOOXYGEN, a charming limited edition set of unique design items, with a 100% biodegradable corn-based compound.