September 2010
yoox.com, in collaboration with the British Fashion Council as its official retail partner, launches an exclusive online retail space for the ethical fashion initiative, Estethica. During London Fashion Week in September 2010, YOOXYGEN (the eco-friendly project of yoox.com), presents a selection from the Autumn/Winter 2010 collections by the Estethica designers on yoox.com, accompanied by special content, videos and exclusive interviews dedicated to the innovative initiative.
Estethica presents the best of innovative and sustainable fashion. The designers which have been selected and made available for the first season of this collaboration are: From Somewhere, Goodone, Henrietta Ludgate, MAXJENNY, Nina Dolcetti, Sonya Kashmiri and the Environmental Justice Foundation (EJF).
Aligned with its commitment to eco-sustainability, research and promotion of new approaches to creativity, the collaboration with yoox.com shows its support to sustainable fashion, providing the chance for Britain's emerging talents to reach a vast public around the world.
