Yooxgroup

June 2010

The famous eco-hero launches on yoox.com her new line called KATHARINE HAMNETT BEACH with the eco-friendly swimwear capsule collection SAVE THE SEA, designed exclusively for YOOXYGEN and available only on yoox.com.
SAVE THE SEA is an ethical and environmental luxury beach collection inspired by the golden age of glamour, named after 1950s bomb shells. As a tribute to the sea, the rigorously-sourced collection is composed of 14 exclusive styles: for her, 50s-style one-piece swimsuits, bikinis, cover-ups, swimsuits for him and also beach towels as well as handmade oversized fabric beach totes, in different colors, playful polka-dot and stripes patterns, all with the slogan “Save the Sea”. All items are made in sustainable fabrics, organic cotton and with a minimum amount of recyclable polyester.
A percentage of the retail price of the collection goes to help farmers in West Africa through the “Fashioning a Better Future" project set up by Katharine Hamnett and run by the Organic Exchange, a registered U.S. charity.