Starting from the middle of February, giuliano Fujiwara makes its debut in the e-commerce world on thecorner.com, the virtual space that presents a selection of cutting-edge brands for men and women.
giuliano Fujiwara’s "mini-store" focuses on the Spring/Summer 2010 collection, which is based on defined shapes: the image is strong, definitely masculine, simple yet rich of details, mainly military inspired.
As well as apparel, accessories and footwear, the collection includes a limited edition t-shirt, especially designed by giuliano Fujiwara to launch its news area on thecorner.com.
The white cotton t-shirt is decorated with tiny sketches of geometrical shapes, which seem to flow like on the screen of a video-game and recall the necklaces with cubes and wire from Spring/Summer 2010.
When giuliano Fujiwara passed away, the young Masataka Matsumura became creative director of the half-Italian, half Japanese brand: in the past few years, he stood out as the main author of the brand’s development and new image.
On the occasion of this debut, thecorner.com features an exclusive video-interview to Masataka Matsumura, where he says: "Internet for me doesn't represent the future anymore, it is rather a more and more consistent portion of our current time. For this reason I have chosen thecorner.com for my e-commerce debut because I have recognized in YOOX Group an ideal partner, the perfect interpreter of giuliano Fujiwara’s values and spirit. I particularly appreciate such a dynamic and expanding commercial reality that can mix an international vocation with its Italian nature. I see this is an important quality as I feel a strong personal and professional bond with this country."
This is a unique moment to understand giuliano Fujiwara’s contemporary fashion, which marks the match point between Italian craftsmanship and Japanese design, characterized by a strong rush towards modernity and a new concept of luxury, seen not as mere formalism, but as the search for the detail and the perfect finishing.
Once again, thecorner.com is confirmed as the place where tradition and experimentation meet.
Antonio Marras debuts on thecorner.com with an exclusive selection from his artisanal collection “Laboratorio”
The poetry of Antonio Marras’s unique collections debuts online on thecorner.com, the virtual space that presents a selection of artisans and cutting-edge brands for men and women.
Besides the new Spring/Summer 2010 collection, in an exclusive corner dedicated to the Sardinian designer, four unique items from the S/S 2010 artisanal collection “Laboratorio” will be available on sale for the first time.
Creations by Antonio Marras have an exceptional charm as every single item is conceived, studied, and developed in his house-laboratory in Alghero, the birth place of the designer, who for years brought his “made in Italy” collections to the rest of the world. .
The four petticoat dresses, available exclusively on thecorner.com, are unique pieces characterized by the typical artisanal work that distinguish the “Laboratorio” collection, the essence of Antonio Marras’s style.
Created in colours of white, baby blue, dust and blue, the petticoats are made from vintage items that were dismantled, painted and reassembled with remnants of material that no longer exist, with superimpositions of embroidery and non repetitive decoration, splashes of yarn where the sewing machine never repeats the appliqué exactly alike: unique and unparalleled items, like those of old tailors once upon a time.
For the first time ever, the artisanal works by Antonio Marras meets thecorner.com’s virtual space confirming its commitment of presenting craftsmanship and experimentation on the web.
Pitti Immagine and thecorner.com, the virtual space that presents a selection of cutting-edge brands, continue their collaboration with a special web-media partnership during the fifth edition of Pitti W_Woman Precollection and Pitti Uomo 77, held in Florence from January 12th to January 15th, 2010.
During this edition, thecorner.com will offer its visitors some exclusive contents from the event of the British designer Giles Deacon, Guest Designer of Pitti W_Woman Precollection's fifth edition.
On January 14th Giles Deacon will present its pre-collection F/W 2010 through a fashion event. Location: the exclusive site of Richard Ginori 1735, in Sesto Fiorentino. Thecorner.com, an exception guest at the event, will participate actively to capture unedited moment and subsequently offer our visitors the opportunity "to participate" at the event through multimedia content, video-interviews and special features.
The most acclaimed designer of the moment, Giles Deacon, will launch a new online "mini-store" on thecorner.com dedicated to the 2010 Spring/Summer Collection, after his debut on the virtual space with an exclusive capsule connection for Christmas.
thecorner.com will also feature special contents on the two protagonists of Pitti Uomo 77 Men's Fashion Project: Max Kibardin and Umit Benan.
Siberian designer Max Kibardin, well-known for his handcrafted footwear, will unveil the F/W 2010-2011 Collection with an installation at Fortezza da Basso, in the section Touch!. Starting from the end of January, the designer will debut online on thecorner.com with the S/S 2010 Collection. Umit Benan, the young Turkish designer born in Germany who has lived and worked between Istanbul, London, New York and Milan, will show a preview of his F/W 2010-2011 Menswear Collection at Pitti Uomo. The collection will be available online on thecorner.com, in the "mini-store" especially dedicated to the designer.
"thecorner.com connects in the cyber-space the four corners of the world: Florence, England, Turkey and Siberia. All together towards the future" says Federico Marchetti, YOOX Group Founder and CEO.
"Pitti Immagine and thecorner.com share the international sensibility and the constant focus on research – says Raffaello Napoleone, Pitti Immagine Managing Director – as they look in the same direction and aim to promote the best talents on the world’s fashion system. Giles Deacon is part of the next generation of contemporary designers who are mostly changing womenswear. Umit Benan and Max Kibardin are two protagonists of Pitti Uomo because they are among the most promising designers of tomorrow’s fashion scene. Thanks to the media-partnership with thecorner.com, the chances to showcase their style worldwide are definitely increased".
