Pitti Immagine and thecorner.com collaborate on the new edition of Pitti W n.6 and Pitti Uomo 78, which takes place in Florence from June 15th to June 18th 2010. Once again thecorner.com showcases online exclusive video content with the special guests of the events: Haider Ackermann and Jil Sander.
Continuing its commitment to fostering the best talents across the fashion landscape, thecorner.com will focus on the guest designer of Pitti W_Woman Precollection n.6, Haider Ackermann. The talented Columbian born designer will present “Opium” with a special performance on June 16th in the exclusive Baroque atmosphere of Palazzo Corsini in Florence.
In perfect synergy with Pitti Immagine Uomo, thecorner.com will also dedicate a focus on Jil Sander, one of the most important international brands, who will show as special guest in Florence during Pitti Uomo 78, presenting the Spring/Summer 2011 Menswear Collection.
Both the guest designers have their own dedicated online mini-stores on thecorner.com, presenting the collections of the designers and making them available worldwide.
Thecorner.com will also present the 5th edition of Fashion Magazine ‘Storm’, interpreted by the eyes of Paolo Pellegrin. ‘Storm’ is a photographic project that combines art and fashion, created by Magnum Photos. A journey between reality and fiction, where metaphysical landscapes offer the setting for imaginary spirits, eclectic styles and portraits of the most visionary minds and talents such as Vivienne Westwood, Sir Norman Foster and Stella McCartney. The book “Storm” will be available online exclusively on thecorner.com from July 2010.
For their international vocation and constant focus on research, thecorner.com and Pitti Immagine believe themselves to be the ideal platform for promoting the best talent on the global stage of the fashion system.
A story of love and fashion captures the mood of summer
First came Tokyo, then London. Now thecorner.com’s fashionable journey through the world’s capitals of style touches down in Los Angeles. In an exclusive collaboration with the innovative British fashion magazine i-D, thecorner.com’s third stop in its global “Styling Around the World” project tells a sensual and romantic tale of young love and high style, featuring many of the cutting-edge brands available on thecorner.com.
i-D Magazine, the British publication founded by the talented art director Terry Jones, designs an exclusive photo shoot that evokes the essence of Los Angeles’ sensual and laid back style mixed with an European twist. The images, shot on location in Beverly Hills, capture the romantic atmosphere of summertime with photos that show two young people in love, adrift in their emotions, dreamy and passionate like a real couple, as Behati and Jamie are in real life. The evocative images are the work of stylist Pippa Vosper and photographer Kayt Jones, the renowned contributors who have produced some of i-D Magazine’s most celebrated editorials.
Pippa Vosper creates the look of the shoot exclusively with styles available at thecorner.com and features designers such as Ann Demeulemeester, Maison Martin Margiela, Tomas Maier, Charles Anastase, Adam Kimmel, Anne Valerie Hash, Ohne Titel, Acne, Rochas, Kris Van Assche, Roberta Furlanetto and others. Los Angeles, with its culture of youthful ease and warm sensuality, provides the perfect background for this gentle love story.
These images debuts at the same time on thecorner.com and in i-D Magazine’s summer issue, coming out mid-May. The items featured in the photos are available on thecorner.com.
The editorial leads to the creation of an exclusive short movie named “The Corner” directed by Jay Rodan and Kayt Jones capturing the chemistry between Behati and Jamie an encounter of two people who meet by accident, who forget themselves for one night in shared passion, and who part at the corner where they met.
This special feature can be viewed on thecorner.com in a dedicated area.
Missoni opens its first “mini-store” online on thecorner.com, the virtual space that presents a selection of artisans and cutting-edge brands for men and women through dedicated “mini-stores”.
Missoni means colourful patterns and kaleidoscopic prints, from its signature knitwear to its latest contemporary reinventions.
The new Missoni mini-store showcases a selection of the Spring/Summer 2010 collection, as well as Missoni Mare, the beachwear collection.
This season features a timeless new silhouette, characterized by super-slim forms that can be body-hugging or flowing: sensual, feminine, ruffled and draped, they are often layered and veiled with sheer duster coats.
The concept of the new Missoni Spring/Summer 2010 collection is perfectly defined by Paul Valery: “One needs be as light as a swallow, not as a feather."
In celebration of the launch on thecorner.com, Angela Missoni — Creative Director of the brand — reveals insights into the world of Missoni in an exclusive video-interview with thecorner.com.
Missoni’s philosophy is timeless: explore your emotions and be comfortable in what you wear. Now you can experience the Missoni dimension online on thecorner.com.
Exclusively for thecorner.com
The British designer Neil Barrett has created a limited-edition T-shirt for both man and woman, available exclusively on thecorner.com, the virtual space that presents a selection of artisans and cutting-edge brands for men and women through dedicated “mini-stores.”
Starting from 10th March 2010 the limited-edition T-shirt will be offered as a gift to thank thecorner.com customers.
Following the interpretations by Hussein Chalayan and Les Hommes, this year a designer featured on thecorner.com has the opportunity to customize a t-shirt reinventing the logo of this virtual space.
The 2010 edition has been designed by Neil Barrett: with a play contrast and geometrical shapes he has created a new look of thecorner.com logo.
For the launch of the new season Spring/Summer 2010 collection, thecorner.com will offer Neil Barrett limited-edition t-shirt to the first customers who will shop on the virtual space.
One more reason to explore thecorner.com.
Starting from the middle of February, giuliano Fujiwara makes its debut in the e-commerce world on thecorner.com, the virtual space that presents a selection of cutting-edge brands for men and women.
giuliano Fujiwara’s "mini-store" focuses on the Spring/Summer 2010 collection, which is based on defined shapes: the image is strong, definitely masculine, simple yet rich of details, mainly military inspired.
As well as apparel, accessories and footwear, the collection includes a limited edition t-shirt, especially designed by giuliano Fujiwara to launch its news area on thecorner.com.
The white cotton t-shirt is decorated with tiny sketches of geometrical shapes, which seem to flow like on the screen of a video-game and recall the necklaces with cubes and wire from Spring/Summer 2010.
When giuliano Fujiwara passed away, the young Masataka Matsumura became creative director of the half-Italian, half Japanese brand: in the past few years, he stood out as the main author of the brand’s development and new image.
On the occasion of this debut, thecorner.com features an exclusive video-interview to Masataka Matsumura, where he says: "Internet for me doesn't represent the future anymore, it is rather a more and more consistent portion of our current time. For this reason I have chosen thecorner.com for my e-commerce debut because I have recognized in YOOX Group an ideal partner, the perfect interpreter of giuliano Fujiwara’s values and spirit. I particularly appreciate such a dynamic and expanding commercial reality that can mix an international vocation with its Italian nature. I see this is an important quality as I feel a strong personal and professional bond with this country."
This is a unique moment to understand giuliano Fujiwara’s contemporary fashion, which marks the match point between Italian craftsmanship and Japanese design, characterized by a strong rush towards modernity and a new concept of luxury, seen not as mere formalism, but as the search for the detail and the perfect finishing.
Once again, thecorner.com is confirmed as the place where tradition and experimentation meet.
Antonio Marras debuts on thecorner.com with an exclusive selection from his artisanal collection “Laboratorio”
The poetry of Antonio Marras’s unique collections debuts online on thecorner.com, the virtual space that presents a selection of artisans and cutting-edge brands for men and women.
Besides the new Spring/Summer 2010 collection, in an exclusive corner dedicated to the Sardinian designer, four unique items from the S/S 2010 artisanal collection “Laboratorio” will be available on sale for the first time.
Creations by Antonio Marras have an exceptional charm as every single item is conceived, studied, and developed in his house-laboratory in Alghero, the birth place of the designer, who for years brought his “made in Italy” collections to the rest of the world. .
The four petticoat dresses, available exclusively on thecorner.com, are unique pieces characterized by the typical artisanal work that distinguish the “Laboratorio” collection, the essence of Antonio Marras’s style.
Created in colours of white, baby blue, dust and blue, the petticoats are made from vintage items that were dismantled, painted and reassembled with remnants of material that no longer exist, with superimpositions of embroidery and non repetitive decoration, splashes of yarn where the sewing machine never repeats the appliqué exactly alike: unique and unparalleled items, like those of old tailors once upon a time.
For the first time ever, the artisanal works by Antonio Marras meets thecorner.com’s virtual space confirming its commitment of presenting craftsmanship and experimentation on the web.
Pitti Immagine and thecorner.com, the virtual space that presents a selection of cutting-edge brands, continue their collaboration with a special web-media partnership during the fifth edition of Pitti W_Woman Precollection and Pitti Uomo 77, held in Florence from January 12th to January 15th, 2010.
During this edition, thecorner.com will offer its visitors some exclusive contents from the event of the British designer Giles Deacon, Guest Designer of Pitti W_Woman Precollection's fifth edition.
On January 14th Giles Deacon will present its pre-collection F/W 2010 through a fashion event. Location: the exclusive site of Richard Ginori 1735, in Sesto Fiorentino. Thecorner.com, an exception guest at the event, will participate actively to capture unedited moment and subsequently offer our visitors the opportunity “to participate” at the event through multimedia content, video-interviews and special features.
The most acclaimed designer of the moment, Giles Deacon, will launch a new online “mini-store” on thecorner.com dedicated to the 2010 Spring/Summer Collection, after his debut on the virtual space with an exclusive capsule connection for Christmas.
thecorner.com will also feature special contents on the two protagonists of Pitti Uomo 77 Men's Fashion Project: Max Kibardin and Umit Benan.
Siberian designer Max Kibardin, well-known for his handcrafted footwear, will unveil the F/W 2010-2011 Collection with an installation at Fortezza da Basso, in the section Touch!. Starting from the end of January, the designer will debut online on thecorner.com with the S/S 2010 Collection. Umit Benan, the young Turkish designer born in Germany who has lived and worked between Istanbul, London, New York and Milan, will show a preview of his F/W 2010-2011 Menswear Collection at Pitti Uomo. The collection will be available online on thecorner.com, in the “mini-store” especially dedicated to the designer.
“thecorner.com connects in the cyber-space the four corners of the world: Florence, England, Turkey and Siberia. All together towards the future” says Federico Marchetti, YOOX Group Founder and CEO.
“Pitti Immagine and thecorner.com share the international sensibility and the constant focus on research – says Raffaello Napoleone, Pitti Immagine Managing Director – as they look in the same direction and aim to promote the best talents on the world’s fashion system. Giles Deacon is part of the next generation of contemporary designers who are mostly changing womenswear. Umit Benan and Max Kibardin are two protagonists of Pitti Uomo because they are among the most promising designers of tomorrow’s fashion scene. Thanks to the media-partnership with thecorner.com, the chances to showcase their style worldwide are definitely increased”.
