As of today yoox.com, the leading virtual store for multi-brand fashion and design in the world presents the new section PETS - the ultimate one-stop shop for your furry friends.
The new PETS gallery is filled with a vast array of fabulous, unique and useful objects for our animal friends: a selection of products created by leading fashion houses and specialized brands including: Lillibed whose range of hand painted ceramic bowls and high-quality orthopedic and hypoallergenic beds apparently chosen by Obama for his animals; canine couture in the form of elegant leather coats by Manfred of Sweden; the precious Diamond Dogs collars, created using Swarovski crystals rumor has it chosen by Mick Jagger, Elton John, U2 and the Royal Family for their animal friends; luxurious accessories and objects including refined beds to bowl sets by British brand WowBow - all these and many other surprises for our four-legged friends.
Among the numerous pieces available in the new area - Dsquared² Dog, a limited edition capsule collection of collars and leashes for small and medium sized dogs available exclusively on yoox.com. All proceeds from the sales of the Dsquared² Dog limited edition collection will go to Much Love Animal Rescue, a 100% non-profit organization dedicated to finding safe, loving homes for unwanted, neglected or abused animals.
In an online debut sure to entice fashion fiends the world over, Countess Albertina Marzotto, the glamorous icon of Milanese style will bring a selection of her favorite vintage pieces to yoox.com beginning December 2010. Culled from her vast and legendary personal collection, these items - more then 200 one-of-a-kind pieces - celebrate a quarter century of fashion’s greatest hits, as edited and worn by one of its most sophisticated participants.
“Many times in the past I’ve been asked to put up for auction my personal vintage items, to which I’m enormously attached,” Albertina Marzotto explains. “I’ve never accepted, because every item is for me a repository of memories, because to come face to face with the buyers would take away all the magic and transform a melancholy gesture - relinquishing a memory - into a coarse commercial transaction. Putting my vintage items up for sale on yoox.com instead offers me a completely different kind of experience: dream-like and unpredictable, taking the most beautiful moments of my life - in the form of clothes - and sending them out into the virtual space of the Internet, so that they can reach people I don’t know, who will make them their own and enrich them with new memories. I let these parts of myself go so that they can take on a new existence in other people’s hands, tossing these spores of memory into an unknown and exciting future.”
"In the spirit of 'I Am Love' and its glamorous window on the private world of Milanese elegance, yoox.com is delighted to offer this extraordinary selection of clothing from the life of Albertina Marzotto, a woman of indelible personal style” says Holly Brubach, former New York Times style editor and director yoox.com special vintage projects, who curated the selection.
Augmented by archival materials and an exclusive video interview, “25 years in the Wardrobe of an Italian Countess” is a captivating journey through the style history of a self-proclaimed “fashion addict”. From the classic elegance of Chanel and Gucci, to the sublime tailoring of Gianfranco Ferrè and Valentino, to the avant garde innovation of Helmut Lang and Comme des Garçons, to the relaxed bohemian whimsy of Dries van Noten and Marni, “25 years in the Wardrobe of an Italian Countess” represents the multi-faceted and eclectic interests of a woman renowned for her consummate taste.
A steadfast patron of fashion and the arts, an avid spectator and arbiter of all things chic, Albertina began her immersion in the world of fashion when she came to know designers such as Gianni Versace, Gianfranco Ferrè, Franco Moschino and Kenzo. Her warm relationships with these designers ignited her love for fashion and paved the way for a long career in nearly every facet of the industry— first as a trends reporter for the Italian paper “La Repubblica”, then as a production manager for the Marzotto family’s clothing business, and finally as a highly regarded journalist and lecturer. The wife of Count Gaetano Marzotto, president of Pitti Immagine, Albertina Marzotto has established herself as an icon of timeless Italian style.
For fashion lovers, collectors and insiders, Albertina Marzotto’s personal vintage collection is a stunning trove of wardrobe treasures, available on yoox.com:
• quintessential printed styles from Emilio Pucci, including must-have miniskirts, trousers and hot pants;
• Gucci and Yves Saint Laurent clothing from the Tom Ford era;
• Gucci handbags, including several Bamboo Bags;
• several classic Chanel suits, one in multi-tonal cream bouclé, and many notable Chanel accessories, including three cuffs, one charm bracelet and chain belts;
• ensembles by Valentino, including a cocktail dress covered in platinum sequins and a red ruffled silk top and matching evening trousers;
• inventive pieces by Junya Watanabe for Comme de Garçons, including a gored skirt assembled from trench coat sleeves;
• pieces by Alexander McQueen, including a crochet and patchwork leather-trimmed bag.
“Beyond any imagination… beyond any Fantasy…you are beyond”
Anna Dello Russo, rising INTERNET ICON and Fashion Director at Large and Creative Consultant for Vogue Japan, will create a signature eponymous fragrance, only for the web and only available at yoox.com, at the beginning of December—just in time for Christmas.
ANNA DELLO RUSSO, the fragrance, is a delectable and sophisticated scent that calls to mind the sensory pleasures of sweet treats and primary sensations. The essence of vanilla mixed with almond creates a scent inspired by the memories and the flavors of childhood— the wholesome smell of warm cookies coming from Grandma’s kitchen on Christmas Eve. Anna Dello Russo, the fragrance, is a tactile perception; a smell to touch. "You smell so good that I want to eat you, they will tell you," she says.
After the incredible success of her exclusive special edition T-shirt collection, which sold out in just 180 minutes in yoox.com’s virtual boutique, Anna Dello Russo’s latest creation, an eponymous fragrance, is created in the same vein—A POP item made for all and perfect for fans who have always loved her style— “popular” just as Anna Dello Russo defines herself. In fact, the idea of creating the fragrance itself was inspired by fan and Art Director Ronnie Cooke Newhouse who describes Anna Dello Russo as an "INSIDER REALITY FASHION STAR."
In collaboration with the prestigious perfumery Firmenich, this unique and transcendental fragrance comes in a golden, slipper-shaped bottle, reminiscent of a romantic fairytale. Ingeniously designed for super portability, it’s just the right size to fit in a clutch. And, once you have finished with the fragrance, the luscious shiny shoe can be hung as a memento on the Christmas tree.
…A One-Stop Christmas for the young-at-heart
End the wild Christmas goose chase with a childlike excursion as yoox.com throws opens its digital doors from mid-November on an interactive Christmas Playland - a weird and wonderful curiosity shop crammed with original gifts to set the imagination free.
Straight out of the pages of a storybook season, yoox.com is an international click-stop for the young-at-heart featuring everything from fashion, design, jewellery, books, toys and for the first time also pet-wear including Dsquared²’s first-ever capsule collection for dogs.
These days, even Santa Claus has wifi so yoox.com has decided to bring the traditional Christmas letter to Saint Nick into the digital age: it will be possible for users to send Father Christmas a “virtual letter” with a list of all their favourite pieces from yoox.com. A chance to create personalised messages with a selection of products from your Dream Box, specially designed graphics and the possibility of adding a photo, either directly using a webcam or uploaded from a pc. A sure-fire way of ensuring only the most desirable gifts find their way under the Christmas tree.
Forget reality (and crazed shoppers) altogether by opting to shop via iPhone and iPad with yoox.com applications. Stop and smell the eggnog. Say ‘Bah humbug’ to holiday killjoys and bring on the virtual grotto to rediscover fun Decembers of the past with (snow-covered) mountains of present ideas for Christmas enthusiasts, design hipsters, book buffs and fashion lovers. Make like an elf and kill-time online with a gift mix that blends the eclectic with the whimsical, the organic with the artificial, and the disposable with heritage pieces. Think inside the gift box!
Fashion: The stylish cheat sheet for fashion-gift givers. A selection of vintage jewellery by Deanna Farneti Cera including pieces from Coppola e Toppo, Missoni, Armani, Correani and Trifari, as well as a mix of contemporary bijoux by avant-garde design such as the original fabric bijoux or unique sculptural pieces
Pet: It’s a Dog’s Wonderful Life. yoox.com’s new pet gallery is filled with the wacky, the fabulous and the useful. DOG - Dsquared²’s debut limited edition collection for canines is exclusive to yoox.com and consists of 2 sets of leash and collars inspired by two characters – Dixy and Mug. Plus from the Obama’s reportedly favorite pet label, Lillibed ceramic hand-painted bowls, hypoallergenic and orthopedic pet beds, dog coats by Mandred of Sweeden, Diamante collars from Diamond Dogs – as reportedly purchased by Mick Jagger, and Bono for their canine friends and collar jewelry from Andrea Levine.
Home & Design: Enter into aesthetic overdrive. Exclusive for yoox.com also design pieces such as the re-edition of the historical Zanotta 'Cuculia' by Alessandro Mendini – a line of tableware first released in 1985 along with, a special edition of Kartell’s Mademoiselle chair customized by Moschino with an exclusive heart print, available at the official online shop-in-shop of Kartell. Design takes on playful, new forms with the collection by Cappellini & Walt Disney Signature limited edition. In addition a yoox.com’s design area will propose an extensive design selection including from the best of Made in Italy such as Alessi, Bitossi by Fornasetti and Sottsass, Driade Kosmo, Magis, Memphis Milano, Moroso, among others to emerging names such as Gaia e Gino, Muuto and Menu.
SportRun around like you still believe in Santa Claus. A traditional Christmas gift, the skipping rope is revisited by Philippe Starck for Alias complete with matching dumbbells or opt to remove the Christmas kilos with a selection of items from the collection Wellness Tools by Technogym, Kube soccer balls featuring manga prints, and boxing accessories from Italian label BoxItalia.
Travel: Set your imagination free. Travel-hop with the weird and the wonderful including a boxed set of Wallpaper city guides to the world’s fashion cities, Pijama laptop covers and Mark’s Inc notebooks to record those all-important airport meltdowns.
Eco: Gifts with a lifespan longer than the holiday. For the home bamboo tableware by Ekobo, and Fairtrade baskets and for the wardrobe - Edun Live T-shirts by Elettra Wiedemann, Summer Rayne Oakes exclusively for YOOXYGEN, a selection of brands from Estethica including From Somewhere, Goodone, Henrietta Ludgate, MaxJenny, Nina Dolcetti, Sonya Kashmiri and Environmental Justice Foundation (EJF) and much more from the eco-conscious world.
Toys Playtime gets serious. An exclusive Keith Harings’s Rockin Baby for Vilac, and classic wooden puzzles from Miller Goodman. And for those who can’t resist the allure of the legendary doll, online on yoox.com there is also a selection of the "Vintage Barbie Career Dolls" collection, that trace the historical careers in the history of Barbie from the 60s: astronaut, teacher, nurse, etc ...
Xmas Instant Box! Ideal for last minute shopping slackers. Four click-and-buy readymade gift boxes containing a selection of tiny temptations themed by color. Different boxes by colour and price each containing small gifts to solve the problem of gifts for friends, all at once!
Why shouldn’t your pooch be as stylish as you are? Mid-November 2010 will see virtual boutique yoox.com and Dsquared² join forces to launch an exclusive limited edition collection of unique collars and leashes for dogs of all shapes and sizes. The Dsquared² Dog capsule line will be exclusively available from mid November as part of the new Pets boutique on yoox.com, fully dedicated to a range of stylish pet accessories & fashion items for your animal friends.
All proceeds from the sale of the Dsquared² Dog collection will be donated to Much Love Animal Rescue, a 100% non-profit organization dedicated to finding safe, loving homes for unwanted, neglected or abused animals. Much Love Animal Rescue has a fabulous family of celebrity supporters who lend their name and status to help us save more and more animals, rehabilitate them and place them into loving homes.
The virtual world of yoox.com will be the habitat of canine fashionistas Dixy and Mug, two dogs of different sizes with one passion in common: their fashionable accessories! Dixy wears a glamourous set for petite breeds, in double-stitched Saffiano leather. The set has gold-coloured details that intersect the leather in various places, in particular a Dsquared² platted ring where the leash attaches to the collar. There are 4 colour variations: fuchsia and blue for the lady dogs and red and black for the boys.
Mug sports a Douglas leather heavy metal inspired chains-and-stud combo for medium-sized dogs. The collar and body harness are embellished with “killer” studs, while the adjustable leash is made of nickel chain that finishes with a clip that fastens to a metal “D”-shaped ring on the back of the harness. The leash handle itself is of leather, to allow for a solid grip when walking.
Both sets were created by Dean and Dan Caten with their special touch of irony. DNA already present in their clothing and accessories collections, they let no detail slide from the “bone”-a-fide must-have for our four-pawed friends!
Mid November launch of Dsquared² Dog will be promoted with a viral video, online exclusively on yoox.com. The short, comedic clip stars a young and robust fellow who is sure to surprise…
Created by Philippe Starck for Kartell in 2004, the “Mademoiselle” chair has been interpreted once again by Moschino in a new special edition exclusively available at Kartell official online shop-in-shop accessible both on yoox.com and kartell.com. The Mademoiselle “Red hearts” Moschino by Kartell will be available starting from Mid October 2010.
“Red Hearts” is the new Mademoiselle chair covered with the iconic Moschino red hearts playing on a white background. Comfortable and cosy, chic but casual, the Mademoiselle “Red Hearts” is available with a transparent or shiny black frame.
Moschino “dresses” the new Mademoiselle in a multitude of hearts to celebrate the synergy between Kartell and Moschino. The collaboration is rooted in the creative and experimental identity of the two Italian brands, which has led them to work together on projects that extend from design to fashion and vice versa and now lands on the Internet with yoox.com.
An exclusive online event on yoox.com
JEROME C. ROUSSEAU
A selection of designs from the Spring/Summer 2011 collection
exclusively on yoox.com
Following last year’s success, yoox.com confirms its partnership with the “Who Is On Next?” competition created and carried out by Altaroma in collaboration with Vogue Italia. The competition enables yoox.com to continue its dedication towards scouting young fashion talents and also promoting Made in Italy. From the 2010 finalists, yoox.com for the first time has chosen a footwear designer as the winner of the competition. Jerome C. Rousseau was selected as the best cutting-edge designer offering him the possibility of selling a selection of the Spring/Summer 2011 collection exclusively online simultaneously with the presentation of “Who is On Next?” in September at Palazzo Morando during Milan Fashion Week. The unique and diverse talent of the designer will be presented through an innovative interactive shopping experience, online at yoox.com.
Continuing its dedication to the research of new ways to present fashion on the Internet, yoox.com has created a diverse technological interface that offers shoppers the opportunity to purchase items directly from an online video of the Jerome C. Rousseau collection.
The selection of this Spring/Summer 2011 collection will comprise of four unique footwear styles, all available exclusively at yoox.com. These styles, which shall be presented in the interactive live video, will include ANTINEA: a metallic peep toe ankle boot available in two vibrant shades - realized exclusively for yoox.com - poison green and purple, VITI – an elegant sandal in a nude silk shade, AIZZA: the perfect stiletto pump in nude silk, and ZAUBER, a laser-cut cage sandal in black leather. Thanks to this interactive experience, shoppers will simply be able to press play, enjoy the video and purchase the design of their choice.
Jerome C. Rousseau launched his luxury footwear collection during the fall 2008 season. His personal creations convey an individual flair and have a luxurious appeal, attracting a strong celebrity following including Kristen Stewart, Cameron Diaz, Scarlett Johansson, Katie Holmes and Drew Barrymore.
The Spring/Summer 2011 collection is both inspirational and diverse, with Rousseau’s influence building from a silhouette and the textures and prints inspired by the Glam and Disco eras. The designer is often inspired by Modern art, European design, pop culture and nightlife, and builds his designs in terms of their shape, silhouette and structure.
Within the collection there are daytime and evening shoes, stilettos, peep toes and sandals. The entire footwear collection was expertly handcrafted in Tuscany by Tuscan artisans, carefully demonstrating Jerome’s meticulous eye for detail.
A selection of Jerome C. Rousseau’s unique footwear designs can be found online exclusively at yoox.com from September 2010.
The British Fashion Council (BFC) has announced a collaboration with the virtual boutique for fashion & design yoox.com that will act as the official online retail partner by creating the first online retail space for its ethical talent showcase Estethica. Launching during London Fashion Week in September 2010, YOOXYGEN (yoox.com’s eco-friendly initiative), will present a selection of Estethica designers’ Autumn/Winter ‘10 collections on yoox.com with special contents, videos and exclusive interviews profiling this groundbreaking initiative.
Estethica showcases the very best of sustainable, innovative fashion. Designers selected for the first season of this collaboration and available on the new YOOXYGEN’s ethical retail space include: From Somewhere, Goodone, Henrietta Ludgate, MAXJENNY, Nina Dolcetti, Sonya Kashmiri and Environmental Justice Foundation (EJF).
Caroline Rush, CEO (Joint), British Fashion Council said, “We are very pleased to be collaborating with yoox.com for its YOOXYGEN initiative. Estethica was established to showcase collections of progressive designers working in ethical fashion, this online retail space will offer our leading ethical designers an opportunity to compete in the mainstream and gain greater worldwide visibility.”
Over the past eight seasons Estethica, sponsored by Monsoon has become the epicentre of sustainable fashion at London Fashion Week. Over the past year the BFC has developed this initative to offer mentouring support to a selection of emerging ethical designer businesses.
In line with its commitment to eco-sustainability and its research and promotion of new approaches to creativity, yoox.com now supports with this collaboration also the new scene of sustainable fashion, offering its global presence & reach to bring emerging British talent around the world.
A gift from Anna Dello Russo
for yoox.com 10th Anniversary
Anna Dello Russo, Internet-icon, Fashion Director at Large and Creative Consultant of Vogue Japan, celebrates ten years of yoox.com with a special gift: a kit of 10 T-shirts - one for each year that the virtual boutique has been open. These items will include the top ten outfits she has worn to fashion shows, parties and social events throughout her career; which have all become legendary amongst fashion aficionados around the globe.
Available starting June 17th on yoox.com, J'ADR X 10 will comprise of 10 t-shirts in two colors, black and white, and will be made by popular brand Fruit of the Loom - a company that became the symbol of t-shirts in the 70s. A POP item “or popular”, just like Anna Dello Russo likes to define herself, created for all; and perfect for fans who have always loved her style. The idea, in fact, came from one of her fans, Lorenzo Oddo, who designed and wore the t-shirts dedicated to her.
"WHY MEω”, asked Anna surprised “AND HE ANSWERED BY SAYING THAT THE INTERNET CELEBRATES A FREE FASHION, SPONTANEOUS INDIVIDUAL; IT’S A PLACE WHERE YOU CAN CHOOSE AND DO IT ALONE. I FOUND IT BRILLIANT!”
Anna has a passion for the web that takes shape in her blog, www.annadellorusso.com, where she regularly narrates her experiences in the fashion world. A place where, thanks to her presence on the social networking site Twitter, her fans can follow and communicate with her on a day to day basis.
For the project YOOXYGEN, the virtual boutique of Multi-brand fashion & design yoox.com announces its partnership with the international British designer Katharine Hamnett. The famous eco-hero launches on yoox.com her new line called KATHARINE HAMNETT BEACH with the eco-friendly swimwear capsule collection SAVE THE SEA, designed exclusively for YOOXYGEN and available only on yoox.com starting from beginning of June.
SAVE THE SEA is an ethical and environmental luxury beach collection inspired by the golden age of glamour, named after 1950s bomb shells. As a tribute to the sea, the rigorously-sourced collection is composed of 14 exclusive styles: for her, 50s-style one-piece swimsuits, bikinis, cover-ups, swimsuits for him and also beach towels as well as handmade oversized fabric beach totes, in different colors, playful polka-dot and stripes patterns, all with the slogan “Save the Sea”. All items are made in sustainable fabrics, organic cotton and with a minimum amount of recyclable polyester.
About the new collection Katharine Hamnett comments: “I have called this collection SAVE THE SEA as the sea that we all love, is dying due to the impact of human activities such as oil spill, sewage dumping, industrial pollution, agriculture chemical fertilizers and pesticide run-off, lack of fish stock management, over fishing, pirate fishing which can possibly lead to the extinction of species including the blue fin tuna. Acidification of the sea due to over absorption of carbon dioxide which can lead to the extinction of the corals, death of the sea, and ultimately the extinction of life on earth. It’s important as consumers and voters that we all know the facts, so that we can do what is needed to save it. Take action you can make the difference.”
A percentage of the retail price of the collection goes to help farmers in West Africa through the “Fashioning a Better Future" project set up by Katharine Hamnett and run by the Organic Exchange, a registered U.S. charity.
yoox.com announced today its YOOX.COM for iPad App is now available on the App Store.
The App offers users a new online shopping experience on the revolutionary iPad. Users can browse yoox.com, looking for that dream dress, a gift, or a unique item from the vintage collections, design objects and the eco-friendly YOOXYGEN section.
Using the App, shoppers can flick through yoox.com as if flipping through a magazine. Items can be viewed in high resolution to the smallest details.
Following the success of the App for iPhone and iPod touch, yoox.com continues its path of finding innovative, mobile and interactive solutions to generate the best shopping experience for customers. The world of yoox.com is keeping up with the digital revolution as shopping opportunities multiply – it will just keep getting more and more difficult to resist.
Just as for iPhone and iPod touch, the “YOOX.COM for iPad” application is available in 6 different languages and is going to give users the chance to shop on yoox.com and have their purchases delivered to 67 different countries.
YOOX.COM for iPad App is available for free from the App Store on iPad or at www.itunes.com/appstore.
Celebrates its 1st Anniversary with a Series of Exclusive Eco-friendly Initiatives
On the occasion of Earth Day on April 22, yoox.com’s eco-friendly initiative YOOXYGEN celebrates its first anniversary, presenting a new range of special proposals online such as a wide selection of environmentally-friendly fashion as well as a series of limited-edition items created exclusively for YOOXYGEN by several designers.
YOOXYGEN’s partnership with Green Cross International (GCI), will focus on promoting GCI’s new project “Smart Water for Green Schools,” the new program of the environmental non-governmental organization (NGO). The project seeks to establish rainwater harvesting systems, ecological sanitation facilities and environmental awareness in schools situated in trans-boundary river basins. The first schools started the pilot phase in February 2010 in Ghana with the aim of reaching 1,987 school children and 67 teachers in five communities. Over the next 24 months, the project seeks to expand to 40 schools in 4 river basins.
Among YOOXYGEN’s eco-friendly special editions available exclusively on yoox.com starting on April 22:
1. EVER.GREEN SERIES by EDUN LIVE for YOOXYGEN - Online for YOOXYGEN, are new additions to the ever.green series, the eco-minded project of limited-edition T-shirts designed by celebrities and produced by EDUN LIVE, the famous eco-aware clothing company founded in 2005 by Ali Hewson and her husband, world-acclaimed singer Bono. After Angela Lindvall, now Summer Rayne Oakes and Elettra Wiedemann transform their eco-message into unique designs. The organic cotton tees are 100% produced in Africa. Proceeds of sales are donated to Green Cross International.
2. YOOXYGEN by CIGNO - YOOXYGEN provides the best way to go green around the city during everyday life by presenting the ultimate bike YOOXYGEN by Cigno, a tribute to the legendary “Graziella” bike, icon of the 60s and 70s and also considered by many as “Brigitte Bardot’s Rolls Royce.” Created by the Italian manufacturer Cigno, the YOOXYGEN bike has a true “green” style with eco-leather saddle and grips, a solar-powered head lamp and is completely handmade. The 70s lightweight aluminum frame, small wheels, and a central hinge -- that make folding it up a snap -- are all key to making two-wheel transit as easy and stylish as possible.
3. SAVE THE SEA by KATHARINE HAMNETT BEACH for YOOXYGEN – coming soon! - Real eco-glamour lovers should wait until the beginning of June to discover the exclusive items created by British designer Katharine Hamnett, famous for her campaigns on ethical and environmental issues. Exclusively for YOOXYGEN, Katharine Hamnett launches her new line KATHARINE HAMNETT BEACH with a capsule collection in limited edition SAVE THE SEA created for and available exclusively on yoox.com. It is an eco-friendly beach collection inspired by the golden age of glamour, named after the 1950s bombshells. As a tribute to the sea, the rigorously-sourced collection includes exclusive pieces: for her, 50s-style one-piece swimsuits, bikinis and cover-ups, swimsuits for him and also beach towels as well as handmade oversized straw and fabric beach totes made in Mallorca in different colors, playful polka-dot and stripes patterns, all with the slogan “Save the Sea”. All items are made in sustainable fabrics, organic cotton and with a minimum amount of recyclable polyester. A percentage of the retail price goes to help farmers in West Africa through the “Fashioning a Better Future" project, set up by Katharine Hamnett and run by the Organic Exchange, a registered U.S. charity.
YOOXYGEN’s news continues in the ECO-mmerce area with the Environmental Tote Bag designed by Hussein Chalayan in association with the UNEP “Plant for the Planet” campaign available exclusively online on yoox.com, the special collection designed by the creative sustainable fashion label From Somewhere exclusively for YOOXYGEN, as well as handmade bags by Californian designer Josh Jakus, the eco-bags Amazonlife, the famous organic denim jeans Kuyichi and much more.
Available online for YOOXYGEN, there is also a wide range of eco-sustainability books, including Rayne Oakes’ book “Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty” and Taschen’s “Green Architecture.”
For the initiative YOOXYGEN, YOOX Group consolidates its relationship with Lifegate and reconfirms its commitment to the environment taking part in the Zero Impact® Project. Thanks to this special program, shopping on yoox.com is carbon free; in fact, the carbon footprint of shipping and courier services will be offset and compensated through the reforestation initiative in Madagascar. In addition, YOOX Group has always used 100% recycled and recyclable materials for its packaging certified RESY.
YOOX Group keeps developing and implementing a number of eco-sustainable policies, promoting good environmental practices among employees by providing daily acts for saving energy and resources. These include everyday on-the-job procedures such as: an employee car share program, hybrid cars and the use of FSC (Forest Stewardship Council) paper for all company materials.
Established & Sons announces a new and exciting collaboration with yoox.com at the Salone Internazionale del Mobile in Milan.
This new partnership carries on the exciting e-commerce collaboration between Established & Sons and yoox.com which began last December with the opening of the Established & Sons shop-in-shop on yoox.com, the virtual boutique for fashion and design.
During the Salone Internazionale del Mobile in Milan, which will take place from the 14th to 19th of April 2010, Established & Sons and yoox.com will celebrate the synergy between design and e-commerce and combine their creativity and initiate a unique event and experience. Established & Sons will present an exciting new own-labelled collection, named Estd by Established & Sons, composed of furniture and accessories. A selection of the newly launched Estd by Established & Sons product will be virtually presented at the Salone through an interactive 3D performance created by yoox.com, exclusive online retail partner of Established & Sons. The viewer is invited to enter the Established & Sons shop-in-shop on yoox.com where the items are exclusively available to purchase. This will be the first time that a product launched at the furniture fair will be available to buy during the fair.
Estd by Established and Sons is focused on design integrity, economy, and purposefulness rather than distinct styles and aesthetics. Each piece is designed to create an enlightening ‘moment’ in the day of its owner, the result of which is a collection of individual designs featuring reoccurring forms and colours creating a consistent aesthetic throughout the range.
“I'm extremely proud and excited that we are launching Estd by Established & Sons, this collection allows us the opportunity to really leverage the strength and awareness we have built around the Established & Sons brand over the past 5 years. Established & Sons has always and will continue, to champion the designer within the main collections but with Estd we have the opportunity to really push the brand and its design values. As a company we are always looking forward but as an industry we are yet to fully embrace the potential for e-commerce, the Estd collection is set to change that, while available in traditional retail it will enjoy the majority of its retail interest online”, says Alasdhair Willis, CEO and Co-Founder, Established & Sons.
The collection will be unveiled and showcased within an impressive installation at La Pelota, a vast 3,000 square metre space that has become the venue of choice for Established & Sons during the past five years in Milan. For 2010, Established & Sons are working with four 40 metre long white plinth extrusions that are terraced and span the full length of the venue. Thereby Established & Sons have created a high impact series of stages to visually display the extent of what this young business represents. Once the initial experience has registered the visitor will be invited to enter various terraced walkways. All pieces sit on the extruded plinths and will also be replicated on their adjacent walkways allowing for closer inspection and interaction on a one to one level.
At the forefront of 3D innovation, with its spirit of curiosity, playfulness and a desire to experiment, yoox.com is always looking for new and original ways of presenting fashion and design. Four items, (Dip, Soft Grid, Plan, Butt) from Established & Sons Estd collection will be presented in a new interactive way. yoox.com has created a remarkable 3D installation allowing the viewer to virtually discover the exclusive items in detail: through touch-screen displays it will be possible to play, move, turn, throw and explore the different products.
Once the visitor has experienced the interactive virtual experience, created by yoox.com, the four new items from the Estd by Established & Sons collection will be available to buy exclusively on the Established & Sons shop-in-shop at yoox.com. This partnership takes design in e-commerce to a new level.
A celebration of 3 decades of international nightlife & vintage glamour
in collaboration with “Rolling Stone” Italy
Starting from the beginning of April, yoox.com will launch CLUBLAND, a virtual journey through the most glamorous club scenes of the 70s, 80s and 90s, revisiting Studio 54 in New York, Blitz in London and Plastic in Milan. CLUBLAND will feature a selection of one-off vintage items inspired by and created for nightlife. “Rolling Stone” Italy, the magazine devoted to music, politics, and popular culture, will collaborate with yoox.com by contributing exclusive content on clubbing and dance music, complemented by additional editorial coverage in its April and May issues.
The dance floor, the lights, the beat that throbbed like the pulse of a generation created an alternative world where young people could dress up and let their imaginations run wild. Nostalgia for that scene is now emerging in magazine appreciations, in personal recollections on the part of night-club veterans, in a longing to recreate the escape that clubs provided from everyday routine. CLUBLAND enables vintage lovers, with their highly evolved sense of individual style, to relive the thrill and fantasy of a place and time when clubs were international destinations and nightlife was where new ideas in the culture first appeared.
Thanks to “Rolling Stone,” CLUBLAND will be augmented by archive photos, interviews, and deejay playlists from the clubs that dominated three decades of nightlife in three different cities. Pictures of Tim Sweeney, one of NY’s best-known deejays, as well as an exclusive interview with Donna Summer, the unofficial “Queen of Disco,” will bring to life the exuberance and excess of Studio 54, where celebrities like Andy Warhol, Liza Minelli, Bianca and Mick Jagger, Brooke Shields and Truman Capote mingled with executives, politicians, socialites and rock stars. From New York, CLUBLAND travels to London, interviewing deejay Rusty Egan, famous for having started the legendary Blitz club in London together with Steve Strange. Blitz became the centre of the 80s’ vibrant underground. The final stop on the Clubland tour is Milan, where Plastic’s resident deejay Nicola Guiducci recalls the 90s, when fashion designers and drag queens converged on the dance floor.
CLUBLAND celebrates fashion that’s young, fun and creative, giving one-of-a-kind pieces new life and allowing a new generation of clubgoers to tap into a legendary past. Under the direction of Holly Brubach, CLUBLAND brings together some 40 items, carefully sourced by yoox.com’s team of vintage experts and available for sale online starting from the beginning of April.
Among the most noteworthy glamorous pieces available on yoox.com:
- Thierry Mugler stretch acetate navy jumpsuit, 1990s
- Jean Paul Gaultier black cutwork lace graduated skirt, 1990s
- Julien Macdonald red rubber skirt with fringe, 1990s
- Norma Kamali black sleeveless jumpsuit with a scoop neck front and back and stirrups, 1980s
- Replay Shorts in red leather with decorative appliques, 1980s
On yoox.com, glamour meets extravagance in CLUBLAND, where sequins and metallics, shocking colours, raucous prints, rare materials and ingenious cuts keep the beat alive.
davidelfin presents a capsule collection exclusively on yoox.com
"Ten years ten looks for yoox.com 2000 ten" by davidelfin, represents the first major collaboration between the virtual boutique and the Spanish designer, a collection in limited edition designed exclusively for yoox.com and available online at the end of February 2010.
The ten looks that make up the capsule collection represent the creative journey undertaken by David Delfín, re-interpreted through his mature vision and featuring shirts and classic men’s tailoring in an innovative feminine version. A capsule collection that expresses movement and aesthetic playfulness in shades of white, black, and grey.
As David Delfín himself declares, “the collection celebrates the tenth year of yoox.com, my own ten-year career, and the ten looks that have been chosen and revisited by the brand.”
Ten looks created exclusively for yoox.com as a celebration of the ten years that have passed since its founding. Ten years of inspirations and collections that have followed the creative evolution of Spanish fashion’s enfant terrible. Ten years that have seen the fashion shows in the Circuit of Barcelona, on the catwalks of the Cibeles Madrid Fashion Week and then New York’s Fashion Week. Ten years of synergy in which his unmistakable style evolves into a creative shape both on and off the catwalks, which now – thanks to the international platform and dedication to emerging talents that has always characterized yoox.com – will be available to the public worldwide.
yoox.com will offer its customers a 360° perspective into the world of David Delfín, whose looks will be interpreted by his muse Bimba Rosé and captured by the photographer Gorka Postigo. And as an added feature, yoox.com provides a glimpse into the Spanish designer’s private persona with an exclusive video-interview: Delfín, along with Rossy de Palma, reveals the secrets behind this unique collaboration with yoox.com as well as many other surprises. To conducte this particular interview we’ve chosen Alvaro de la Herrán, an independent Spanish film-maker, specialized in the production and direction of documentaries, web series and fashion films.
