A gift from Anna Dello Russo
for yoox.com 10th Anniversary
Anna Dello Russo, Internet-icon, Fashion Director at Large and Creative Consultant of Vogue Japan, celebrates ten years of yoox.com with a special gift: a kit of 10 T-shirts - one for each year that the virtual boutique has been open. These items will include the top ten outfits she has worn to fashion shows, parties and social events throughout her career; which have all become legendary amongst fashion aficionados around the globe.
Available starting June 17th on yoox.com, J'ADR X 10 will comprise of 10 t-shirts in two colors, black and white, and will be made by popular brand Fruit of the Loom - a company that became the symbol of t-shirts in the 70s. A POP item “or popular”, just like Anna Dello Russo likes to define herself, created for all; and perfect for fans who have always loved her style. The idea, in fact, came from one of her fans, Lorenzo Oddo, who designed and wore the t-shirts dedicated to her.
"WHY MEω”, asked Anna surprised “AND HE ANSWERED BY SAYING THAT THE INTERNET CELEBRATES A FREE FASHION, SPONTANEOUS INDIVIDUAL; IT’S A PLACE WHERE YOU CAN CHOOSE AND DO IT ALONE. I FOUND IT BRILLIANT!”
Anna has a passion for the web that takes shape in her blog, www.annadellorusso.com, where she regularly narrates her experiences in the fashion world. A place where, thanks to her presence on the social networking site Twitter, her fans can follow and communicate with her on a day to day basis.
For the project YOOXYGEN, the virtual boutique of Multi-brand fashion & design yoox.com announces its partnership with the international British designer Katharine Hamnett. The famous eco-hero launches on yoox.com her new line called KATHARINE HAMNETT BEACH with the eco-friendly swimwear capsule collection SAVE THE SEA, designed exclusively for YOOXYGEN and available only on yoox.com starting from beginning of June.
SAVE THE SEA is an ethical and environmental luxury beach collection inspired by the golden age of glamour, named after 1950s bomb shells. As a tribute to the sea, the rigorously-sourced collection is composed of 14 exclusive styles: for her, 50s-style one-piece swimsuits, bikinis, cover-ups, swimsuits for him and also beach towels as well as handmade oversized fabric beach totes, in different colors, playful polka-dot and stripes patterns, all with the slogan “Save the Sea”. All items are made in sustainable fabrics, organic cotton and with a minimum amount of recyclable polyester.
About the new collection Katharine Hamnett comments: “I have called this collection SAVE THE SEA as the sea that we all love, is dying due to the impact of human activities such as oil spill, sewage dumping, industrial pollution, agriculture chemical fertilizers and pesticide run-off, lack of fish stock management, over fishing, pirate fishing which can possibly lead to the extinction of species including the blue fin tuna. Acidification of the sea due to over absorption of carbon dioxide which can lead to the extinction of the corals, death of the sea, and ultimately the extinction of life on earth. It’s important as consumers and voters that we all know the facts, so that we can do what is needed to save it. Take action you can make the difference.”
A percentage of the retail price of the collection goes to help farmers in West Africa through the “Fashioning a Better Future" project set up by Katharine Hamnett and run by the Organic Exchange, a registered U.S. charity.
yoox.com announced today its YOOX.COM for iPad App is now available on the App Store.
The App offers users a new online shopping experience on the revolutionary iPad. Users can browse yoox.com, looking for that dream dress, a gift, or a unique item from the vintage collections, design objects and the eco-friendly YOOXYGEN section.
Using the App, shoppers can flick through yoox.com as if flipping through a magazine. Items can be viewed in high resolution to the smallest details.
Following the success of the App for iPhone and iPod touch, yoox.com continues its path of finding innovative, mobile and interactive solutions to generate the best shopping experience for customers. The world of yoox.com is keeping up with the digital revolution as shopping opportunities multiply – it will just keep getting more and more difficult to resist.
Just as for iPhone and iPod touch, the “YOOX.COM for iPad” application is available in 6 different languages and is going to give users the chance to shop on yoox.com and have their purchases delivered to 67 different countries.
YOOX.COM for iPad App is available for free from the App Store on iPad or at www.itunes.com/appstore.
Celebrates its 1st Anniversary with a Series of Exclusive Eco-friendly Initiatives
On the occasion of Earth Day on April 22, yoox.com’s eco-friendly initiative YOOXYGEN celebrates its first anniversary, presenting a new range of special proposals online such as a wide selection of environmentally-friendly fashion as well as a series of limited-edition items created exclusively for YOOXYGEN by several designers.
YOOXYGEN’s partnership with Green Cross International (GCI), will focus on promoting GCI’s new project “Smart Water for Green Schools,” the new program of the environmental non-governmental organization (NGO). The project seeks to establish rainwater harvesting systems, ecological sanitation facilities and environmental awareness in schools situated in trans-boundary river basins. The first schools started the pilot phase in February 2010 in Ghana with the aim of reaching 1,987 school children and 67 teachers in five communities. Over the next 24 months, the project seeks to expand to 40 schools in 4 river basins.
Among YOOXYGEN’s eco-friendly special editions available exclusively on yoox.com starting on April 22:
1. EVER.GREEN SERIES by EDUN LIVE for YOOXYGEN - Online for YOOXYGEN, are new additions to the ever.green series, the eco-minded project of limited-edition T-shirts designed by celebrities and produced by EDUN LIVE, the famous eco-aware clothing company founded in 2005 by Ali Hewson and her husband, world-acclaimed singer Bono. After Angela Lindvall, now Summer Rayne Oakes and Elettra Wiedemann transform their eco-message into unique designs. The organic cotton tees are 100% produced in Africa. Proceeds of sales are donated to Green Cross International.
2. YOOXYGEN by CIGNO - YOOXYGEN provides the best way to go green around the city during everyday life by presenting the ultimate bike YOOXYGEN by Cigno, a tribute to the legendary “Graziella” bike, icon of the 60s and 70s and also considered by many as “Brigitte Bardot’s Rolls Royce.” Created by the Italian manufacturer Cigno, the YOOXYGEN bike has a true “green” style with eco-leather saddle and grips, a solar-powered head lamp and is completely handmade. The 70s lightweight aluminum frame, small wheels, and a central hinge -- that make folding it up a snap -- are all key to making two-wheel transit as easy and stylish as possible.
3. SAVE THE SEA by KATHARINE HAMNETT BEACH for YOOXYGEN – coming soon! - Real eco-glamour lovers should wait until the beginning of June to discover the exclusive items created by British designer Katharine Hamnett, famous for her campaigns on ethical and environmental issues. Exclusively for YOOXYGEN, Katharine Hamnett launches her new line KATHARINE HAMNETT BEACH with a capsule collection in limited edition SAVE THE SEA created for and available exclusively on yoox.com. It is an eco-friendly beach collection inspired by the golden age of glamour, named after the 1950s bombshells. As a tribute to the sea, the rigorously-sourced collection includes exclusive pieces: for her, 50s-style one-piece swimsuits, bikinis and cover-ups, swimsuits for him and also beach towels as well as handmade oversized straw and fabric beach totes made in Mallorca in different colors, playful polka-dot and stripes patterns, all with the slogan “Save the Sea”. All items are made in sustainable fabrics, organic cotton and with a minimum amount of recyclable polyester. A percentage of the retail price goes to help farmers in West Africa through the “Fashioning a Better Future" project, set up by Katharine Hamnett and run by the Organic Exchange, a registered U.S. charity.
YOOXYGEN’s news continues in the ECO-mmerce area with the Environmental Tote Bag designed by Hussein Chalayan in association with the UNEP “Plant for the Planet” campaign available exclusively online on yoox.com, the special collection designed by the creative sustainable fashion label From Somewhere exclusively for YOOXYGEN, as well as handmade bags by Californian designer Josh Jakus, the eco-bags Amazonlife, the famous organic denim jeans Kuyichi and much more.
Available online for YOOXYGEN, there is also a wide range of eco-sustainability books, including Rayne Oakes’ book “Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty” and Taschen’s “Green Architecture.”
For the initiative YOOXYGEN, YOOX Group consolidates its relationship with Lifegate and reconfirms its commitment to the environment taking part in the Zero Impact® Project. Thanks to this special program, shopping on yoox.com is carbon free; in fact, the carbon footprint of shipping and courier services will be offset and compensated through the reforestation initiative in Madagascar. In addition, YOOX Group has always used 100% recycled and recyclable materials for its packaging certified RESY.
YOOX Group keeps developing and implementing a number of eco-sustainable policies, promoting good environmental practices among employees by providing daily acts for saving energy and resources. These include everyday on-the-job procedures such as: an employee car share program, hybrid cars and the use of FSC (Forest Stewardship Council) paper for all company materials.
Established & Sons announces a new and exciting collaboration with yoox.com at the Salone Internazionale del Mobile in Milan.
This new partnership carries on the exciting e-commerce collaboration between Established & Sons and yoox.com which began last December with the opening of the Established & Sons shop-in-shop on yoox.com, the virtual boutique for fashion and design.
During the Salone Internazionale del Mobile in Milan, which will take place from the 14th to 19th of April 2010, Established & Sons and yoox.com will celebrate the synergy between design and e-commerce and combine their creativity and initiate a unique event and experience. Established & Sons will present an exciting new own-labelled collection, named Estd by Established & Sons, composed of furniture and accessories. A selection of the newly launched Estd by Established & Sons product will be virtually presented at the Salone through an interactive 3D performance created by yoox.com, exclusive online retail partner of Established & Sons. The viewer is invited to enter the Established & Sons shop-in-shop on yoox.com where the items are exclusively available to purchase. This will be the first time that a product launched at the furniture fair will be available to buy during the fair.
Estd by Established and Sons is focused on design integrity, economy, and purposefulness rather than distinct styles and aesthetics. Each piece is designed to create an enlightening ‘moment’ in the day of its owner, the result of which is a collection of individual designs featuring reoccurring forms and colours creating a consistent aesthetic throughout the range.
“I'm extremely proud and excited that we are launching Estd by Established & Sons, this collection allows us the opportunity to really leverage the strength and awareness we have built around the Established & Sons brand over the past 5 years. Established & Sons has always and will continue, to champion the designer within the main collections but with Estd we have the opportunity to really push the brand and its design values. As a company we are always looking forward but as an industry we are yet to fully embrace the potential for e-commerce, the Estd collection is set to change that, while available in traditional retail it will enjoy the majority of its retail interest online”, says Alasdhair Willis, CEO and Co-Founder, Established & Sons.
The collection will be unveiled and showcased within an impressive installation at La Pelota, a vast 3,000 square metre space that has become the venue of choice for Established & Sons during the past five years in Milan. For 2010, Established & Sons are working with four 40 metre long white plinth extrusions that are terraced and span the full length of the venue. Thereby Established & Sons have created a high impact series of stages to visually display the extent of what this young business represents. Once the initial experience has registered the visitor will be invited to enter various terraced walkways. All pieces sit on the extruded plinths and will also be replicated on their adjacent walkways allowing for closer inspection and interaction on a one to one level.
At the forefront of 3D innovation, with its spirit of curiosity, playfulness and a desire to experiment, yoox.com is always looking for new and original ways of presenting fashion and design. Four items, (Dip, Soft Grid, Plan, Butt) from Established & Sons Estd collection will be presented in a new interactive way. yoox.com has created a remarkable 3D installation allowing the viewer to virtually discover the exclusive items in detail: through touch-screen displays it will be possible to play, move, turn, throw and explore the different products.
Once the visitor has experienced the interactive virtual experience, created by yoox.com, the four new items from the Estd by Established & Sons collection will be available to buy exclusively on the Established & Sons shop-in-shop at yoox.com. This partnership takes design in e-commerce to a new level.
A celebration of 3 decades of international nightlife & vintage glamour
in collaboration with “Rolling Stone” Italy
Starting from the beginning of April, yoox.com will launch CLUBLAND, a virtual journey through the most glamorous club scenes of the 70s, 80s and 90s, revisiting Studio 54 in New York, Blitz in London and Plastic in Milan. CLUBLAND will feature a selection of one-off vintage items inspired by and created for nightlife. “Rolling Stone” Italy, the magazine devoted to music, politics, and popular culture, will collaborate with yoox.com by contributing exclusive content on clubbing and dance music, complemented by additional editorial coverage in its April and May issues.
The dance floor, the lights, the beat that throbbed like the pulse of a generation created an alternative world where young people could dress up and let their imaginations run wild. Nostalgia for that scene is now emerging in magazine appreciations, in personal recollections on the part of night-club veterans, in a longing to recreate the escape that clubs provided from everyday routine. CLUBLAND enables vintage lovers, with their highly evolved sense of individual style, to relive the thrill and fantasy of a place and time when clubs were international destinations and nightlife was where new ideas in the culture first appeared.
Thanks to “Rolling Stone,” CLUBLAND will be augmented by archive photos, interviews, and deejay playlists from the clubs that dominated three decades of nightlife in three different cities. Pictures of Tim Sweeney, one of NY’s best-known deejays, as well as an exclusive interview with Donna Summer, the unofficial “Queen of Disco,” will bring to life the exuberance and excess of Studio 54, where celebrities like Andy Warhol, Liza Minelli, Bianca and Mick Jagger, Brooke Shields and Truman Capote mingled with executives, politicians, socialites and rock stars. From New York, CLUBLAND travels to London, interviewing deejay Rusty Egan, famous for having started the legendary Blitz club in London together with Steve Strange. Blitz became the centre of the 80s’ vibrant underground. The final stop on the Clubland tour is Milan, where Plastic’s resident deejay Nicola Guiducci recalls the 90s, when fashion designers and drag queens converged on the dance floor.
CLUBLAND celebrates fashion that’s young, fun and creative, giving one-of-a-kind pieces new life and allowing a new generation of clubgoers to tap into a legendary past. Under the direction of Holly Brubach, CLUBLAND brings together some 40 items, carefully sourced by yoox.com’s team of vintage experts and available for sale online starting from the beginning of April.
Among the most noteworthy glamorous pieces available on yoox.com:
- Thierry Mugler stretch acetate navy jumpsuit, 1990s
- Jean Paul Gaultier black cutwork lace graduated skirt, 1990s
- Julien Macdonald red rubber skirt with fringe, 1990s
- Norma Kamali black sleeveless jumpsuit with a scoop neck front and back and stirrups, 1980s
- Replay Shorts in red leather with decorative appliques, 1980s
On yoox.com, glamour meets extravagance in CLUBLAND, where sequins and metallics, shocking colours, raucous prints, rare materials and ingenious cuts keep the beat alive.
davidelfin presents a capsule collection exclusively on yoox.com
"Ten years ten looks for yoox.com 2000 ten" by davidelfin, represents the first major collaboration between the virtual boutique and the Spanish designer, a collection in limited edition designed exclusively for yoox.com and available online at the end of February 2010.
The ten looks that make up the capsule collection represent the creative journey undertaken by David Delfín, re-interpreted through his mature vision and featuring shirts and classic men’s tailoring in an innovative feminine version. A capsule collection that expresses movement and aesthetic playfulness in shades of white, black, and grey.
As David Delfín himself declares, “the collection celebrates the tenth year of yoox.com, my own ten-year career, and the ten looks that have been chosen and revisited by the brand.”
Ten looks created exclusively for yoox.com as a celebration of the ten years that have passed since its founding. Ten years of inspirations and collections that have followed the creative evolution of Spanish fashion’s enfant terrible. Ten years that have seen the fashion shows in the Circuit of Barcelona, on the catwalks of the Cibeles Madrid Fashion Week and then New York’s Fashion Week. Ten years of synergy in which his unmistakable style evolves into a creative shape both on and off the catwalks, which now – thanks to the international platform and dedication to emerging talents that has always characterized yoox.com – will be available to the public worldwide.
yoox.com will offer its customers a 360° perspective into the world of David Delfín, whose looks will be interpreted by his muse Bimba Rosé and captured by the photographer Gorka Postigo. And as an added feature, yoox.com provides a glimpse into the Spanish designer’s private persona with an exclusive video-interview: Delfín, along with Rossy de Palma, reveals the secrets behind this unique collaboration with yoox.com as well as many other surprises. To conducte this particular interview we’ve chosen Alvaro de la Herrán, an independent Spanish film-maker, specialized in the production and direction of documentaries, web series and fashion films.
