Vogue Italia and thecorner.com are pleased to announce the second edition of “The Vogue Talents Corner,” a project aimed at promoting new international talent through e-commerce. An innovative itinerary to uncover 11 designers, carefully selected from all over the world by Vogue Italia and thecorner.com, who will showcase their apparel, accessories and jewelry collections during a prominent and high-profile appointment throughout Milan fashion week.
The exhibition will be held at the sumptuous Palazzo Morando, on Via Sant'Andrea, and will be inaugurated on February 23rd at 7 pm with an exclusive cocktail. Starting on the opening night and for the next four days (February 24th-27th) from 9 am to 7 pm, the doors of Palazzo Morando will roll open to anyone eager to learn more about the protagonists and their work.
“Nationality is not indicative of the creative capacity of young designers. For the second edition of The Vogue Talents Corner project, in fact, we have selected eleven young designers from all over the world to present their collections at Palazzo Morando during Milan fashion week. Thanks to this collaboration with thecorner.com, the clothing, accessories and jewelry of the Spring/Summer 2012 collection, on display next to the Fall/Winter preview, can be purchased online at thecorner.com from all over the world and also directly from Palazzo Morando during the event, which is open to everyone throughout the course of the event”, declares Franca Sozzani, Editor-in-Chief of Vogue Italia.
“The future is in the hands of today’s youth, as my company demonstrates, and we need to give them the space to grow and shine. Franca Sozzani and I came up with the idea for The Vogue Talents Corner to bring fashion’s young talents into the spotlight, making them accessible anywhere, anytime even on tablets and mobile devices, thanks to the virtual shop window of thecorner.com”, contends Federico Marchetti, Founder and Chief Executive Officer of YOOX Group.
The designers selected are: AI_Andrea Incontri, Pedro Lourenço, Leitmotiv (designed by Fabio Sasso and Juan Caro), Benedetta Bruzziches, C.B. Made in Italy (designed by Cecilia Bringheli), Mungo Gurney, Vernissage (designed by Ilenia Corti and Matteo Mena), Joanne Stoker, Shourouk (designer by Shourouk Rhaiem), Hexa by Kuho (designed by Kuho Jung) and Ricostru (designed by Riko Manchit Au).
The creative concept of the showcase revolves around dedicated corners where each designer will display the collection, which thanks to interactive videos and tablets can be purchased live on thecorner.com starting on February 23rd. thecorner.com, in fact, will feature an area dedicated to “The Vogue Talents Corner” project to present the creations of the selected designer, serving as a global window available in over 50 countries as well as on the iPad, iPhone and Android.
The event is sponsored by Samsung, which has provided the Galaxy Tab 10.1 to directly connect to thecorner.com and the TV screens.
thecorner.com renews its virtual windows through the sixth edition of the Styling Around the World project, this time in Paris with the exclusive collaboration with Olivier Zahm and Purple Fashion Magazine. The overall concept behind Styling Around the World is to seasonally update thecorner.com’s virtual windows with exclusive, avant-garde photo shoots conceived by top international stylists, who mix-and-match a host of men’s and women’s brands available on thecorner.com.
For the Spring/Summer 2012 season, French editor and photographer Olivier Zahm zooms in on a mixed fashion and art crowd – the designers of the French fashion brand Piece D’Anarchive Deborah and Priscilla Royer and Virginie Muys; artist and fashion designer Cédric Rivrain; the artists Samuel Boutruche and Benjamin Moreau from the French art collective Kolkoz; Catherine Baba, stylist for Chanel, Givenchy and Balmain.
The result is 10 images and a backstage video that will go live on thecorner.com on February 8th when the SS 12 issue of Purple Fashion Magazine hits the newsstands. Purple Fashion Magazine is an international fashion, art and culture title established in 1992 by Olivier Zahm and Elein Fleiss.
The set for the shoot features two gray walls forming an acute angle that was inspired by the creative vision of the influential French artist Marcel Duchamp and interpreted by Irving Penn, and serves as a clear reference to thecorner.com. Enveloped by a soft light, these Parisian personalities pose in the corner wearing clothes from top fashion houses available on thecorner.com: Haider Ackerman, Ann Demeulemeester, Gareth Pugh, Mugler, Rick Owens, A F Vandevorst and Marialuisa Paris for women and Kris Van Assche, Paul Smith, Dries Van Noten, Band of Outsiders, Raf Simons, Sacai, Adam Kimmel and Neil Barrett for men. The caption for each image also contains information on the people featured.
Be the first to book your favorite looks by ordering on thecorner.com directly from the Pitti show
Valentino Uomo, Special Guest of Pitti Immagine, presents worldwide on thecorner.com an exclusive project linked to the A/W 2012-13 collection that will be unveiled on January 11th.
“Reserve from the Runway”: a selection of clothes and accessories from the A/W 2012-13 Valentino Uomo collection will be available to reserve on thecorner.com starting from January 12th.
The “Reserve from the Runway” feature is also available on the iPad, offering thecorner.com’s customers the privilege of reserving and receiving before anyone else their favorite items from the unique collection designed Maria Grazia Chiuri and Pierpaolo Piccioli, Valentino’s Creative Directors.
This project further consolidates the longstanding partnership with Pitti Immagine and thecorner.com, which dedicates a special area to the Guest Designers of the international fair each edition.
