The British Fashion Council (BFC) has once again confirmed its collaboration with yoox.com. The leading virtual store for multi-brand fashion and design will be the official online retail partner for its ethical talent showcase Estethica.
During London Fashion Week in February 2012, YOOXYGEN, yoox.com’s eco-friendly initiative will present a selection of Estethica designers Spring/Summer 12 collections on yoox.com. Estethica showcases the very best of sustainable and innovative fashion.
Designers selected this season and available on YOOXYGEN’s ethical retail space include: Lost of Property of London, Henrietta Ludgate, Michelle Lowe-Holder, Joanna Cave, Sonya Kashmiri and Charini. The British Fashion Council founded Estethica over five years ago to showcase the growing movement of cutting edge designers committed to working eco-sustainably. Estethica has evolved to become the hub of London's ethical fashion industry.
yoox.com supports this collaboration in line with its commitment to eco-sustainability, research and promotion of new approaches to creativity. Whilst continuing to support the scene of sustainable fashion by offering its global presence and reach to showcase emerging British talent around the world.
Now in its second edition, this year’s special RE-EDITION project in collaboration with yoox.com, is dedicated to the creative genius of Pino Lancetti, re-interpreted by young Roman designer Caterina Gatta. Eight garments based on eight different themes: not only garments, but also scarves and a pair of shoes, re-engineered using original vintage fabrics.
Caterina Gatta draws from the past to project her work into the future, thus expressing not only her passion for research on fabrics but also her ability to use colours, patterns and prints to redefine her creations in a contemporary key. Additionally, a line of perfumes entitled “Lancetti Celebration” will also be presented according to the following classification methods: floral-citrus, floral-chypre and oriental-ambery and will feature a new packaging designed especially to celebrate the brand’s 50th anniversary. A perfect trait d’union between the tradition of vintage haute couture and “first-time” collaborations with young, up-and-coming designers targeted at the birth of new entrepreneurial realities.
“My dream is to give a new lease of life to famous couturiers of the past, thanks to the injection of new creative lymph, to see them reinstated in the world of fashion as is the case in other countries. Rome, with its immense cultural and sartorial heritage has everything that it takes to achieve this dream, plus an enormous legacy that others will be able to draw upon”, commented Silvia Venturini Fendi, President of Altaroma.
Thanks to the partnership with yoox.com, the Re-Edition project will also assume a virtual format. In more than 100 markets, in ten different languages, yoox.com will offer style lovers throughout the world a chance to purchase these unique garments. Even iPad apps will be available. Furthermore, potential customers will also have a chance to purchase the garments in real time during the launch event, scheduled to be held on 30 January.
With regard to the above, Federico Marchetti – founder and CEO of YOOX Group – commented thus: “yoox.com is a perfect showcase for this marriage between history and the future of “Made-in-Italy” fashion. Caterina Gatta’s interpretations of Lancetti’s style will be able to be seen, appreciated, purchased and worn in more than 100 countries worldwide.”
In addition to Caterina Gatta’s creations, yoox.com will also offer its visitors exclusive behind the scenes video and material about the project and the launch event, thus bringing Lancetti/Re-Edition from Rome to every part of the world. Furthermore, LANCETTI/RE-EDITION will also include an exhibition, curated by Altaroma and organized in collaboration with the “Sovraintendenza ai beni culturali di Roma Capitale” and the Imperial Forums Museum and Trajan’s Market. A selection of twenty four garments taken from the historic Lancetti archive and created between 1970 and 2000, will be divided into six sections, termed “Mondi” (Worlds), corresponding to the main creative themes that made Pino Lancetti an internationally acclaimed household name. Printed fabrics, produced from original Lancetti paintings, embroidery created and based on his designs, collections inspired by artists or famous pictorial movements and, finally, lines inspired by the Far East and Mediterranean folklore.
The exhibition/event LANCETTI, A 50 year journey through fashion, Lancetti/Re-Edition will be held at Trajan’s market on 30 January 2012. A publication on Lancetti, curated by Sofia Gnoli, is shortly scheduled for publication.
To celebrate the launch of the Greek version of the virtual store, yoox.com unveils a unique collaboration with Greek designer Angelos Bratis, debuting online his Spring/Summer collection, alongside an exclusive caftan-dress designed exclusively for yoox.com and available online from mid January.
The Spring/Summer collection - ECHO LOVES NARCISSUS, is inspired by the famous Greek myth. According to Angelos Bratis this legend is more contemporary than ever in today’s digital age. Hi-tech Romanticism permeates Angelos Bratis’ collection: algorithmic design blends with softness and fluidity – geometric shapes like the triangle and rhombus in ‘Facebook’ blue and Narcissus yellow create seamless color block dresses, crafted from natural materials and cut directly on the mannequin like traditional Greek peplums. Greek tradition fuses with the future in the exquisite Y-caftan dress, created exclusively for yoox.com: “The Y-caftan came to mind when I was looking at the yoox.com app on my iPhone: the letter Y - a beautiful Greek symbol” affirms Angelos Bratis. A strong graphic silhouette combines with the geometry of the letter "Y" in bright yellow against a simple square of grey silk cut in four pieces. Bias-cut side panels drape against the body and give the garment a sense of fluidity.
This new project is part of yoox.com’s ongoing commitment to discovering new fashion talent and promoting them before an international audience that touches more than 100 countries: Angelos Bratis for yoox.com is the first collaboration between yoox.com and a Greek designer, and the perfect way to celebrate the launch of the Greek version of the website. The new version in Greek is the 10th localized version of the virtual store yoox.com, following in the wake of England, USA, France, Germany, Japan, Italy, Spain, Russia and South Korea. While yoox.com has been present in the Greek market for many years, customers can now take advantage of a personalised experience with tailored editorial content.
Greek fashion lovers can now access the exceptional selection of fashion and accessories for men and women, alongside exclusive collections created for yoox.com in their own language, not only from their desktop but thanks to the versions for iPhone, iPad and Android, anywhere and anytime.
