The 100th anniversary of Trussardi concludes with the debut of the new Trussardi.com
website on December 2, 2011. With the launch of this ambitious online project, Trussardi will take a bounding leap
into digital media and e-commerce.
The new Trussardi.com project integrates e-commerce and institutional content and was designed as a new
infotainment tool that lets you browse the worlds in which Trussardi excels. Fashion, design, food, and art come
together in this new platform that attracts and interacts with users, encourages an on-going relationship with the
brand.
Through innovative browsing – optimized for iPad and other tablets – you can discover the Trussardi world, see
what’s new and buy products, follow the history and timeline of the Group, and also watch entertaining moments
that mix fashion and food or combine art and fashion. To launch the new Trussardi.com, Chef Andrea Berton of
Ristorante Trussardi Alla Scala and designer Umit Benan Sahin have prepared an unusual and fun Christmas gift for
the website.
“I’m thrilled to announce the debut of the new Trussardi.com. The innovative and unusual new website features products,
presents projects created exclusively for the web, and offers continuous surprises. Trussardi.com is not only the Group’s
new online boutique, but it is also a place to see Trussardi fashion, design, food, and art which have come together to
express a new form of entertainment,” said Beatrice Trussardi, President and CEO of Trussardi S.p.A.
The new Trussardi.com website will present accessories and all the special products of the brand. Starting in January
with the Spring/Summer 2012 season, you will have the chance to see the Trussardi fashion collections. Plus, in the
Shop by Look section, you can buy items directly from the images of the women’s and men’s runway shows.
What’s more, exclusively for the launch of Trussardi.com, the brand has decided to present the TUC bag online, the
extraordinary it bag that comes in a variety of materials and colors. For Christmas, customers of the new
Trussardi.com website will also see a preview of the new Trussardi accessories collection.
Trussardi.com is available in 47 countries around the world and in three languages: Italian, English, and Japanese.
Trussardi.com is Powered by YOOX Group, the global internet retail partner for the leading fashion & design brands.
YOOX Group offers a complete solution to Trussardi.com including the ideation and implementation of the creative
concept, innovative interface design, a flexible technological platform, global logistics, premium customer care,
international web marketing and above all, many years of experience in Internet retail.
Giorgio Armani is pleased to announce the launch of the new Armani.com website, opening today, Thursday October 6th. This significant project marks the arrival of a major online flagship store, where it will be possible to explore and purchase from five of the Group’s brands.
Furthermore, Armani.com will include editorial content that will be renewed on a weekly basis – always with a new “cover story” – to keep visitors up to date with the world of Armani. The launch of the site will feature an exclusive video of Rihanna, the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/12 advertising campaigns.
This is the latest significant move by the Armani Group to strengthen and develop its presence on the Web. It all began back in 2000, in the USA, with the launch of the first online AX store, followed in 2007 by the launch, again in America, of Emporio Armani online; this opened in Europe the following year. After the launch in 2010 of the first online flagship store for the Chinese market, the time has now come for Armani.com to welcome visitors from all over the world and give them the opportunity to acquire clothes and accessories for men and women from the Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans and Armani Junior lines at a single shopping destination.
The new site adopts a logical and straightforward approach that is rich in content and opportunities. Navigation is simple and intuitive: just a click from the home page leads to individual virtual boutiques, dedicated to the separate brands, where choosing one’s preferred clothes and accessories is simplicity itself. The purchasing process concludes with a look at a customer’s unique virtual “shopping bag” and immediate check out.
Armani.com is supported by YOOX Group, the Armani Group’s global partner for e-commerce, and will be immediately active in 32 countries, in Europe, the United States and Japan, and in 4 languages (Italian, English, French and Japanese). And naturally the site will offer optimum access to iPhone, iPad and Android users. As from 20th October 2011 Armani.com will extend its presence in China with the launch of Armani.cn.
The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,300 direct employees and 12 factories. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings, under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The exclusive distribution network of the Group comprises 650 stores worldwide (directly owned and freestanding, third-party-run stores), 87 Giorgio Armani boutiques, 2 Giorgio Armani Accessori boutiques, 196 Emporio Armani stores, 33 Armani Collezioni stores, 202 A/X Armani Exchange stores, 21 AJ Armani Jeans stores, 12 Armani Junior stores and 29 Armani/Casa stores, in 46 countries.
Innovative and original graphics accompany the visitor into the Moncler world. Navigating it rewrites the rules of moncler.com, which as of today no longer includes the corporate part alone, but also the brand-new virtual store, which is optimized for iPad. As with a guided tour, visitors have the opportunity to discover and familiarize themselves with the latest innovations, news and updates regarding the Moncler collections for men and women, accessories, and the more technical proposals of Moncler Grenoble, taking in the Moncler S and Moncler V collections along the way. They can all be “browsed” in the “news” section, and, most importantly, they can be purchased in the virtual boutique, which is available in 5 languages.
The exclusiveness of the shopping experience doesn’t end at the order, but continues with the delivery in customised packaging that emphasizes the comprehensiveness of the image and the attention paid to the customer; both aspects for which Moncler is renowned.
The virtual store enhances the Moncler strategy, both on the retail front, which is experiencing a period of marked expansion, and on the online presence front, with the new launch of the site and dedicated Web promotion initiatives.
The moncler.com online store is “Powered by YOOX Group”, the Internet retail global partner for leading fashion & design brands. YOOX Group provides the online store with an all-round solution that includes a flexible technological platform, highly innovative interface design, global logistics, premium customer care and many years’ experience of Internet retail.
Remo Ruffini, Moncler President and Creative Director says: “This launch is a crucial point within our global strategy. Our retail network is also being expanded through the Web. Further initiatives that have already been planned will respond ever better to the requirements and the demands of a world which, on one hand, is increasingly globalized and which, on the other hand, demands exclusive proposals in retail outlets”.
DOLCE&GABBANA will be opening its online store on 13th July 2011 with YOOX, its global e-commerce partner.
The men and ladies’ clothing and accessories collections will be available online in seven languages, via computer, mobile and social networks, plus delivery will be free for the first three months.
The DOLCE&GABBANA eStore is the fruit of the brand’s emotional and editorial strategy for the digital world:
- 2004: DOLCE&GABBANA opens its mobile channel, a step ahead of the Smartphone wave.
- 2005: The first fashion shows available in live streaming via internet.
- 2007: DOLCE&GABBANA becomes a digital publisher, launching its magazine Swide.com.
- 2009: The D&G eStore opens, and begins its partnership with YOOX.
- 2009: D&G is the first to invite fashion bloggers to sit in the front row at its fashion shows.
- 2010: Pre-show press conference with Domenico Dolce and Stefano Gabbana via YouTube. Snack videos are posted, previewing the collection themes.
- 2010: Stefano Gabbana opens a Twitter account, riding the personal branding trend.
- 2011: Stefano Gabbana opens his own Tumblr account.
The eStore is being launched in the wake of the brand’s deep commitment to the social and anthropological aspects of the net revolution; a revolution that the two designers conceptualise in their Summer 2012 Menswear collection entitled THE NET, which they presented in June 2011.
“We’re fascinated by the idea of opening a boutique that's available to the entire world. We’ve believed in the power of the web right from Day One. Now, even people not living in large cities will be able to experience the Dolce & Gabbana world.” (Domenico Dolce – Stefano Gabbana)
The purchase experience will have a strong editorial imprint since the DOLCE&GABBANA e-commerce platform will take an editorial approach to digital merchandising. The product catalogue interface will be flanked by a “shop-by-look” pagination, with the visual impact of a magazine. Photos can be viewed in 360°, and videos are integrated in the product cards.
The Italian house’s narrative ability and value will interface with each individual market's language, culture and ethnicity. In China, the eStore will be launched on 8th August 2011, because of the importance of the number 8 in Chinese culture. Content and customer care will be provided in Chinese, prices will be displayed in Yuan, and home delivery guaranteed in 400 cities.
DOLCEGABBANASTORE.COM combines Italian style, glamour and DOLCE&GABBANA innovation with YOOX’s technical and logistical excellence. YOOX was chosen for its extensive distribution network and its excellence in customer service.
The eStore is a true all-embracing experience, which places the product within a narrative: the narrative of the DOLCE&GABBANA lifestyle.
Bally is proud to announce the opening of its first online flagship store on May 4th entirely dedicated to the Chinese market: www.bally.cn
After the opening of bally.com launched in 2009 for Europe and USA and recently re-launched with a sleek new look, updated functionality and enhanced content, now the new bally.cn venture completely created and customised for China. For the first time ever Chinese customer will be able to shop Bally’s women and men collections including bags, shoes, accessories and RTW directly online at bally.cn, available anytime and anywhere thanks to the optimisation for iPad.
The new online destination bally.cn will offer a unique online shopping experience especially created for Chinese customers including: special size conversion, prompt delivery to over 400 cities, free return, dedicated customer care in Chinese and purchases processed in the local Yuan currency.
In order to guarantee this localized online experience bally.cn is Powered by YOOX Group, who is already Bally’s global Internet retail partner for Europe and USA starting from 2009.
With a local structure including a logistics centre and office in Shanghai, YOOX Group provides the new online store bally.cn with a comprehensive solution to Internet retailing specifically developed for China that includes interface design, technological platform, logistics, customer care, web marketing and a through know-how of e-tailing.
www.bally.cn opens for business on May 4th.
Brunello Cucinelli makes his debut in the e-commerce marketplace, bringing along his company’s vision. The main focus is on cashmere, traditional tailoring techniques and the quality of both the fashion and accessory collections. The site also takes us to Solomeo, the fourteenth-century village near Perugia, restored by Brunello Cucinelli, that serves as the Umbrian company’s headquarters – a “humanistic” company where beauty and human values go hand in hand, where creativity is the most valuable resource.
A piece of history, culture and economy meets the borderless world of the web. Local and global together.
Beginning in mid-March, the new online Brunellocucinelli.com store will allow people to enter the world of Brunello Cucinelli, where craftsmanship and quality co-exist in an unmistakable style appreciated the world over.
The online boutique will be featured in Italian, English and Japanese, and accessible from Europe, the United States and Japan.
“I consider this virtual space to be one of our stores”, commented Brunello Cucinelli “a place where we can communicate the philosophy behind our product, a product which is created by the skilful hands of Umbrian artisans and is able to export our lifestyle and quality of life throughout the world, conveying values through time”. He continued: “Our goal is to offer our online clients the same level of excellence in products and services that, day after day, we are committed to offering in each one of our stores throughout the world”.
The Brunello Cucinelli online store is “Powered by YOOX Group”, the global internet retail partner of for leading fashion & design brands. The YOOX Group offers the Brunellocucinelli.com online store a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
“There’s no denying it”, concluded Brunello Cucinelli, “today we can open a door on the world, share different cultures and traditions, learn about the present, study history, enter a museum or even visit a ’city’ through the web. I like to think that this vehicle, which is capable like no other to shorten distances, will also allow people to ’touch’ our products and let them ‘breathe in’ the air and philosophy of Solomeo”.
Starting with the Spring/Summer 2011 season, Y-3 will be available worldwide with its first online store from mid March 2011.
adidas and Yohji Yamamoto pioneered the fusion of sport and style in 2001 with their initial collaboration of exclusive footwear styles designed by adidas for Yohji Yamamoto's signature line. Subsequently Y-3 launched in October 2002 with the Spring/Summer 2003 season in Paris. The online store opening will mark ten years of this successful partnership.
The launch is timed with the arrival of the Spring/Summer 2011 collection in-store. ‘Since 2004, Y-3 has expanded its retail business across Asia, Europe, the Middle East and the US. With Y-3 being available online we commit to offering impeccable quality at the highest service to our global clientele.’ Hermann Deininger, CMO adidas Sport Style Division.
The online store will carry the full range including men's and women's apparel, footwear, accessories and kids. It will be accessible in Europe, Russia, the United States and Japan and will be localized in German, French, English, Italian and Japanese.
Y-3.com reflects this seaon’s inspiration of Yohji Yamamoto’s love for rock & roll and the striking, dark energy that is behind it. The omnipresent tension created visually gives the feeling of being backstage at a rock concert or emerging out of the tunnel to a stadium or stage. It brings the energy of the pre/post performance while maintaining the self-assurance of a high-end fashion brand.
adidas and Yohji Yamamoto celebrate the opening by inviting customers to special promotions and free shipping.
The online store is Powered by YOOX Group, the global Internet retailing partner for leading fashion & design brands. YOOX Group provides Y-3 online store with with a complete solution including flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
www.y-3.com
MARNI, Consuelo Castiglioni’s eclectic women’s clothing and accessories brand, is proud to announce the March 1st live début of the MARNI Virtual Store devoted to the Chinese market. MARNI fans in the Far East will be able to purchase coveted fashion items with a quick click on www.marni.cn.
The new MARNI Virtual Store will feature women’s ready to wear, bags, shoes, bijoux, accessories, swimwear and lingerie collections. Marni.cn will mirror MARNI’s China brick and mortar stores and supplying the convenience of an innovative virtual shopping experience tailor-made to Chinese customers: special size conversion, prompt delivery to over 400 cities, free return, dedicated customer care in Chinese and purchases processed in Chinese Yuan.
To guarantee this unique shopping experience Marni.cn is “Powered by YOOX Group”, MARNI’s partner in Internet retail for Europe, North America and Japan since 2006. With a local structure including a logistics centre and office in Shanghai, YOOX Group provides the new online store Marni.cn with a comprehensive solution to Internet retailing specifically developed for China that includes technology, interface design, customer care and web marketing activities.
EXCLUSIVELY ON MARNI.CN
To initiate the launch of marni.cn, Consuelo Castiglioni has dedicated a special bag from the SUMMER EDITION 2011 PLASTIC COLLECTION to be sold exclusively in China on marni.cn as of March 1st. The bag, made of PVC, is distinguished by MARNI’s signature “doll” and polka dot motifs topped with leather handles.
SPECIAL FEATURES ON MARNI.CN
MARNI takes pride in making their virtual shopping experience convey the brand’s unique philosophy. Playful web manoeuvres lead the customer into MARNI’s unexpected and whimsical world:
• SHOP THE RUNWAY gives the virtual customer the option to view the MARNI fashion show inviting the purchase of fashion items straight off the catwalk.
• MOOD AREA proposes head-to-toe personal styling options exclusively to online shoppers.
• SPECIAL VIDEO CONTENT directed by MARNI’s creative team adds a cinema graphic narrative to the MARNI Internet sphere.
The Ermenegildo Zegna Group, the world leader in luxury menswear, announces the opening of its first online boutique. The ZEGNA ONLINE STORE, which recreates the refined and sophisticated atmosphere of the Ermenegildo Zegna stores, will be fully operational as of December 2010.
The online store will feature Ermenegildo Zegna’s vast array of Spring/Summer 2011 collections, including formal wear, casual wear and accessories, as well as the Zegna Sport brand which will be integrated within a separate definition.
The online store is “Powered by YOOX Group”, selected by Ermenegildo Zegna as the ideal global partner with the shared Italian values of quality, innovation and customer service. YOOX Group, the global Internet retailing partner for leading fashion & design brands, provides the online store with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
This strategic move by the Ermenegildo Zegna Group forms part of the new digital strategy of the company, which will focus on connecting with consumers through e-commerce and web marketing, interactive and mobile technology and social media.
Ermenegildo Zegna, CEO of the Ermenegildo Zegna Group said “Today the global world of digital marketing is a necessary and significant pillar perfectly complimentary to our brand strategy. With regard to this, we are developing a series of activities in order to involve our customer in a global Zegna experience. The launch of our online store is a natural brand evolution and the first step of our second century. The Zegna Group wants to once again confirm its commitment in offering an excellent product and an impeccable attention to customer service.“
“In the 10th Anniversary year of YOOX we are proud to project into the future the Zegna brand and its one-hundred years of history and excellence,” said Federico Marchetti, Founder and CEO of the YOOX Group.
Online shopping will be available in Europe, the United States, Canada and Japan in four languages: English, Italian, Spanish and Japanese.
In the Centennial Anniversary year of Ermenegildo Zegna, a dedicated area has been created for the Centennial Collection, which is the luxurious wardrobe inspired by ‘Fabric Number 1’ the first textile woven by the founder, Ermenegildo, in 1910. To celebrate the launch of the online store, a special edition iPad case has been created in grained calf skin, with Centennial fabric selvedge design details, available exclusively on the ZEGNA ONLINE STORE.
Following the opening in 2007 of the first ever Emporio Armani online store in the United States, joined in June 2008 by a version serving the European market and then in September 2009 by another for the Japanese market, now for the very first time customers in China will also be able to shop online for the Emporio Armani collections for men and women.
Giorgio Armani says, “In view of the increasing enthusiasm for online shopping and the growing importance of the Chinese market, I have decided to open an Emporio Armani online store in China where we have identified a significant group of fashion consumers who will certainly appreciate this new approach to shopping, one that becomes more popular every day.”
At emporioarmani.cn Chinese visitors can enjoy the opportunity to make purchases from the season’s collections for men and women, the EA7 sports line and a selection of the Armani Jeans collection. They can also purchase accessories, watches, eyewear and jewellery.
emporioarmani.cn will be completely adapted to this specific market in terms of language and customer care (Mandarin), size conversions, payment systems and currency (Yuan), with a premium delivery service throughout the country and specifically branded bags and packaging. This development establishes Armani as the first fashion brand to offer a “flagship store” online experience in China.
This new online store is supported by the YOOX Group as Emporio Armani’s global e-commerce trading partner. YOOX Group offers a comprehensive solution to Internet retailing specifically developed for China that includes technology and interface design, and a logistics centre and Shanghai office responsible for all related web management and marketing.
The Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, EA7, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa. The exclusive distribution network of the Group comprises 609 freestanding stores worldwide: 85 Giorgio Armani boutiques, 183 Emporio Armani stores, 31 Armani Collezioni stores, 180 A/X Armani Exchange stores, 22 AJ | Armani Jeans stores, 12 Armani Junior stores, 10 Giorgio Armani Accessori stores, 2 Emporio Armani Accessori stores, 14 Emporio Armani Caffés and 28 Armani/Casa stores in 46 countries around the world.
Debuting on October 1st with the Fall/Winter 2010/11 men’s and women’s collections, Maison Martin Margiela opens its e-boutique Powered by YOOX Group. Accessible worldwide 24/7, www.maisonmartinmargiela.com will launch with a limited edition signature piece, exclusively available on its online flagship store.
Though all spaces inhabited by the Maison share common themes, no two are alike in form, theme or decoration. Expressing its creativity through recycling, transformation and reinterpretation, Maison Martin Margiela’s e-boutique is an X-ray of its original website. For once, positive turns into negative with black replacing white. It plays with computer language, processor codes and Internet communication, using MS DOS – the programming language - as its official font.
To celebrate this 18thflagship store in the world, Maison Martin Margiela creates a limited edition of its ‘5 zips’ leather biker jacket. For the first time since 1999, the Maison reinterprets its iconic jacket in a glazed indigo cotton denim through a limited edition of 50 pieces for women and 50 pieces for men, available exclusively online at www.maisonmartinmargiela.com.
"Many times, I heard friends asking me where they could find some of the amazing creations by Maison Martin Margiela. So, I am sincerely excited to open a Margiela store accessible worldwide with all the collections. I thank YOOX Group, the biggest internationally-renowned expert of virtual stores, to share such adventure with Margiela and with the Maison‟s historical partner, Staff International, whose incredible know-how in product development, production and worldwide distribution, to make this possible”says Renzo Rosso, president of Only The Brave, the holding incorporating Maison Martin Margiela, as well as Viktor & Rolf, Staff International, 55DSL and Diesel.
Federico Marchetti, Founder & CEO of YOOX Group declares: “We are creating the most visible store in the world for the 'most invisible designer!'”.
Maison Martin Margiela e-boutique is Powered by YOOX Group, the global Internet retailing partner for the leading fashion & design brands. YOOX Group provides www.maisonmartinmargiela.com with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
Alberta Ferretti announces the launch of its online store that, starting from mid- March 2010, will allow visitors to buy ready-to-wear, accessories and fragrances from the Alberta Ferretti and Philosophy Collections, simply by connecting to www.albertaferretti.com.
Starting from mid-March, the online store will be accessible from 52 different Countries in Europe, USA, Japan and the Far East.
albertaferretti.com mirrors the design concept of the traditional Alberta Ferretti and Philosophy stores and, at the same time, provides an innovative shopping experience.
The creativity of the boutiques will in fact be reinterpreted in the online store, where the visual presentation recalls the distinct identity of each brand, in a new virtual way. The visual concept still maintains the elegance and lightness that distinguish Alberta Ferretti’s style and the fresh and contemporary lines of the Philosophy collection.
Directly form the home page of the official website www.albertaferretti.com, it’s now possible to access with a simple click the “Online Store” section of Alberta Ferretti and Philosophy; the brand’s fans will be welcomed by an exclusive video which tells about the global world of Alberta Ferretti- a world of style and fashion, but also of events, red carpets and celebrities. In the “Fashion Show” section of the new online store is also possible to buy some of the outfits proposed during the the Alberta Ferretti and Philosophy S/S 2010 fashion shows.
The Alberta Ferretti online store is “Powered by YOOX Group,” the global Internet retailing partner for leading fashion & design brands. Thanks to years of experience, YOOX Group provides the online store with a complete solution, including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
Alberta Ferretti says: “The online store offers new and exciting opportunities in terms of immediacy, fun, freedom and interactivity. E-commerce has brought a profound and radical change into customers’ habits, especially in the fashion world, historically characterized by very fast collection turnovers. Internet is now a complementary selling channel to the traditional one, with a steadily growing number of users; the potential of the web doesn’t reside only in distributions, but also in communications and contact with the final customers who are global, just as the web is. I am very attracted and intrigued about this new project that we have just started, and I find YOOX Group to be the ideal partner thanks to its proven track record and high quality of customer service.”
Now it is even easier to gain access to the world of Giuseppe Zanotti Design. All of the latest news and information can be found by visiting the new website giuseppezanottidesign.com: news, pictures, video clips, plus services designed and devoted to the designer’s most faithful customers. And that’s not all! For the first time ever the designer’s splendid creations can be purchased at the brand-new online store operating in Europe, the United States, Japan and many other countries.
First and foremost is the “e-collection”. The collection consists of two unique and exclusive models created in a limited edition for the launch of this new website, available only by ordering online at giuseppezanottidesign.com. Essential and elegant, the superflat sandal made of black nappa leather sparkles with a band of irisdescent crystals. The matching clutch bag is brimming with character, and it as well is covered with a cascade of small shining stars. These two jewel accessories come in three shades of color: crystal, aurora borealis and cobalt.
The section entitled “Special request” is devoted to fashion addicts. It is a simple and handy solution for having often hard to find models always within reach of the mouse. Creations worn by celebrities on the the red carpet or seen in photographs in the leading fashion magazines will no longer be just simple illusions. A special form available on the website will let the visitor send the company a request and then pick up the object of desire at the closest boutique.
Another innovation found on the giuseppezanottidesign.com website is the “Your wedding shoe” section devoted to brides. Giuseppe is showing special attention to his customers for the most important day of their lives. In addition to the bridal models available for purchase at the online store, it will be possible to request shoes made to measure. The customer can set up an appointment with a Giuseppe Zanotti Design boutique by filling in a simple form. A personal shopper at the boutique will assist the customer in picking out the model, material and color that goes best with the wedding dress. Sophisticated brooches, elegant embroidery work and expertly decorated heels will make the bride’s look truly extraordinary on the most special day of her life.
The new website giuseppezanottidesign.com is “Powered by YOOX Group”, the global Internet retailing partner for the leading fashion and design brands. Thanks to years of experience, YOOX Group provides the giuseppezanottidesign.com website offering a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care and international web marketing.
See a preview of the new SS 2010 collection on COCCINELLE.COM
Milan, 2 February 2010 - Coccinelle, the leading Italian manufacturer of bags, shoes and accessories, will open its own Online Store in February on COCCINELLE.COM, with a totally new website which has been updated for the occasion.
The attractive, linear mood of the new website was designed to reflect the feminine and elegant style of the brand, creating a unique shopping experience for customers and enhanced visibility for the company. Visitors are plunged into the easy-chic atmosphere that is so characteristic of Coccinelle boutiques and can explore the new SS 2010 collection that is available as a preview on the Online Store. The latest news, photos and videos let the visitor inside the Coccinelle world: new shop openings, special events and projects like the Hulanicki Collection or the ethical Goodie Bag.
“E-commerce has brought a profound and radical change to consumer habits, especially in the fashion world which is characterized by a rapid change of the collections. The internet now complements the traditional retail selling channel, with an increasing number of users – commented Angelo Mazzieri, President and CEO of Coccinelle – With the new online store, we plan to reach new customers and consolidate the relation with existing ones, thus widening our global sales thanks to a distribution in 28 countries.”
With just one click from the COCCINELLE.COM home-page to the Coccinelle Online Store it is now possible to buy your favourite pieces from the SS 2010 collection from 28 countries in the world. Fans of the Coccinelle look can search through the entire SS collection to find just what they are looking for, including special ranges such as the limited edition Hulanicki Collection, the Goodie Bag and the Work line, or do a bit of virtual window shopping if they are looking for something different or gift ideas.
The very latest line of Coccinelle bags, designed for Moms and Kids with the collaboration of UK-based illustrator, Karen Wall, will be available online first to celebrate the launch of the Online Store. The first customers to buy online will receive a Coccinelle scarf and free standard shipping.
Coccinelle.com is “Powered by YOOX Group”, the global Internet retail partner for leading fashion and designer brands.
Roberto Cavalli announces the opening of its first online store: www.robertocavalli.com, “Powered by YOOX Group”, the global Internet retailing partner for leading fashion & design brands. Cavalli fashion has always been a synonym of glamour and revolutionary sensual style. Traditional Florentine craftsmanship teamed with a love of colour, decoration and prints inspired by nature translates into a single inimitable imprint of joy and luxury.
Roberto Cavalli once said: “I have always observed youngsters and their world… they transmit me energy and positive vibes: a source of inspiration from which I absorb ideas, suggestions and food for thought for my collections. I am attracted by the phenomenon of social network and surprised by the amount of groups on Facebook that love my fashion and my lifestyle… I love challenges and freedom: working outside the box, experimenting in constantly different directions… this new challenge fills me with enthusiasm because I believe that internet represents the future and an unlimited source of surprises”.
From end of November, it will be possible to choose and purchase, with a simple click, clothes and accessories from the different collections: Roberto Cavalli Men and Womenswear, Roberto Cavalli Watches for Men and Women, Roberto Cavalli Pets and Roberto Cavalli Underwear for Men and Women, starting with Autumn / Winter 2009-2010. This online store will take the world of Roberto Cavalli to 46 countries in Europe, the United States and Asia.
YOOX Group provides the online store with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
To celebrate the international launch of this new online store, the first 500 clients will receive a free bag with the Maison Cavalli ‘signature’ prints, created exclusively by Roberto Cavalli.
The Jil Sander Group announces the opening of its new online store. Beginning on September 30th, Jil Sander, the epitome of modernity and sophistication will offer its full range of products to the passionate web aficionados as well as to newly attracted e-shoppers, available in the new online store located at www.jilsander.com . In time for the new season, the Fall/Winter collections for women and men ready to wear, shoes, bags, accessories as well as eyewear and fragrances will be available per a simple mouse click from almost everywhere worldwide.
JILSANDER.COM reflects the pure and elegant style of the brand, while at the same time creating an entirely new shopping and communication experience. The sophisticated atmosphere of the Jil Sander boutiques will be re-interpreted for the online store, with a focus on showcasing the unconditional dedication to contemporary design, the innovativeness of materials and exceptional craftsmanship Jil Sander is renowned for. A
lessandro Cremonesi, CEO of the Jil Sander Group, states, "Jil Sander is committed to offering impeccable quality and perfect services to our clients and we believe that online shopping as well as the whole web world is an essential and complementary part of this commitment. The focus on developing this new e-commerce business enhances the luxurious lifestyle world of Jil Sander to the level of the World Wide Web. It will also enable Jil Sander to open up a platform for an interactive discourse, creating closer relations with both our longstanding clients and those who have just recently experienced the Jil Sander world; A new strategy of communication, a proposition to share ideas and values."
To celebrate the opening of the Jil Sander online store, special promotional activities will accompany the first 10 days, as well as free delivery. The online store will be accessible predominately in Europe, the United State and Japan with further countries and regions to be opened in the near future, and it will be localized in four languages: English, German, Italian and Japanese.
The Jil Sander online store is Powered by YOOX Group, the global Internet retailing partner for leading fashion & design brands. YOOX Group provides the online store with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
The identical duo behind the DSQUARED² brand is rapidly becoming a household name for the web users. Its popularity continues to be proven in numbers. The DSQUARED² website and registered pages within the Web communities receive over 150,000 new user registrations each month, and the official DSQUARED² Facebook page has over 75,000 fans worldwide.
The communication strategy of the brand is based on the development of audio and video linked to the DSQUARED² world, ultimately leading to such official pages on MYSPACE and YOUTUBE, where DSQUARED² video have been watched more than 300,000 times.
The new online store is accessible to everyone with a mere click on “Online Shop” from the official website www.dsquared2.com. Viewers can purchase from a variety of garments and accessories starting from the current Fall-Winter 2009-10 collection. The premiere eyewear collection, fragrance line and motorcycle helmets are also available for purchase. The Online Store brings the DSQUARED² universe to 28 countries in Europe, USA and Asia.
“We are so thrilled that the DSQUARED² lifestyle is finally available to everyone, whether or not a physical retail store is accessible” says Dean and Dan Caten, Fashion Designers of the brand. “Now, thanks to the valuable service of YOOX Group and the team of Federico Marchetti, there can be no more excuses for not owning a piece of the DSQUARED² lifestyle!”
In order to present its newest Online Store, DSQUARED² has chosen a communication strategy based on the language of the Web: a totally unconventional video can be watched on the www.dsquared2.com homepage starting from today: 09.09.09. Dean and Dan have become the protagonists of an original short-movie where they turn themselves into stylists and create the right look for a spaced-out model: they use their Online Store in a playful and quirkily way, mixing their latest collection with surprising results.
DSQUARED² Online Store is Powered by YOOX Group, the global Internet retailing partner for leading fashion & design brands. YOOX Group provides the online store with a complete solution including a solid and flexible technological platform, innovative interface design, global logistics, premium customer care and international web marketing and a thorough know-how of e-tailing.
D&G launches dolcegabbana.com, the fi rst online boutique, starting on June 23rd.
"The online boutique is like a game, a fun and immediate way to shop, without
any space or time limitations.
D&G has always meant complete freedom of expression to us. The Net is
perfect as it speaks our language and it has our spontaneity. It's immediate
and direct and we are confi dent that people will fi nd the navigation through our
website a unique experience, which will get us even closer to this extremely
dynamic universe".
Domenico Dolce and Stefano Gabbana
dolcegabbana.com refl ects the spirit of D&G boutiques, whose style strongly
emerges and can be experienced with a click, and is also reachable through
the institutional website dolcegabbana.com.
The online store will make it possible to buy all D&G Apparel and Accessories
collection, both men's and women's, with the addition of D&G Beachwear,
D&G Underwear, D&G Eyewear, D&G Time and D&G Jewels, and will be
available from Europe, United States and Japan, for a total of 31 Countries.
In order to create the online store, D&G chose the YOOX Group to provide
the site with cutting-edge technology, worldwide distribution, logistics and
customer care.
Bally announces the opening of its online store; from Mid February 2009, it will be possible to purchase men's and women's shoes, bags and small leather goods, by simply connecting to the website www.bally.com.
The launch is timed with the arrival of the SS 09 Collection in store; "I really wanted the intrinsic DNA of the SS 09 Season to be quite ‘private'; for the pieces to offer a kind of secret pleasure, so throughout the collection the greatest care has been poured into every detail, the materials, stitching, hard-ware, linings, and finishing, to create elegant classic pieces that you want to keep with you wherever you go."
Brian Atwood, Creative Director, Bally
Bally.com reflects the effortlessly elegant style of the traditional Bally stores, while at the same time creating an entirely new shopping experience. The warmth and sophistication of the Bally boutiques will be re-interpreted for the shop online, with a focus on showcasing the high quality craftsmanship Bally is renown for.
The Bally online store is powered by YOOX Group, the global internet retailing partner for the leading fashion brands. YOOX Group provides the Bally online store with technology, interface design, logistics, customer care and web marketing.
Marco Franchini, CEO of Bally, states, "Bally is committed to offering the best possible quality and services to our clients and online shopping is part of this commitment. I believe without a doubt that YOOX Group is the best possible partner to maintain this high quality level of service that Bally demands for its clientele."
Bally will celebrate the opening of its' online store by offering a special gift with purchase, as well as free postage and packaging, for all orders placed in the Month of February, 2009.
From mid February 2009, the shop online will be accessible in Europe and the United States, with further expansion intended for the future. At the time of launch the online store will be localized in six languages; English UK, English USA, German, French, Italian and Spanish.
Moschino announces the opening of its virtual boutique; from February 2009, it will be possible to purchase clothes and accessories from the collections of Moschino, Moschino Uomo, Moschino CheapAndChic and Love Moschino Donna and Uomo, by simply connecting to the website www.moschino.com.
In February 2009, the virtual boutique will be accessible in Europe and the United States, and further expansion is expected shortly thereafter.
MOSCHINO.COM reflects the spirit and the style of traditional Moschino stores, while at the same time creating an entirely innovative shopping experience. The creativity of Moschino boutiques will be re-interpreted for the online boutique, where the visuals offer a distinct look for each brand with new virtual graphics.
The new virtual boutique MOSCHINO.COM is Powered by YOOX Group, the global internet retailing partner for the leading fashion brands. YOOX Group provides the Bally online store with technology, interface design, logistics, customer care and web marketing.
Rossella Jardini, Creative Director at Moschino, comments, "I am attracted and curious to extend and experiment Moschino's creativity on the Internet. I believe that YOOX is undoubtedly the ideal partner to maintain the high level quality for this service".
Federico Marchetti, Founder and CEO of YOOX Group, states "Moschino has always been synonymous with originality and fun, just like YOOX which offers its clients a decidedly unconventional shopping experience, which includes discovering the playful side of fashion. Together we have created a virtual boutique in which the quality of service combines perfectly with the dimension of play."
Moschino will celebrate the opening of MOSCHINO.COM by offering the first 500 customers who make their first purchase at the virtual boutique the gift of an accessory created exclusively for the brand new online boutique.
The iconic Florentine maison opens yet another flagship in a prime retail location … online. With the opening of the Emilio Pucci Virtual Boutique at www.emiliopucci.com, the brand brings its chic and colorful world to a new shopping frontier.
The Virtual Boutique, is powered by YOOX, the global internet retailing partner for the leading fashion brands. YOOX Services, division of the YOOX Group, managed the development of the new Virtual Boutique in terms of technology, interface design, logistics, customer care and web marketing.
The Virtual Boutique will open on November 24th with the Spring Summer 2009 cruise collection and will carry a complete selection of ready to wear and accessories which will arrive in-store simultaneously as they arrive in Emilio Pucci brick and mortar stores. Plans are also in place to sell online-exclusive limited edition merchandise.
In a consonant expression of the brand's vision and style, the look of the Virtual Boutique mirrors the design of the Emilio Pucci fashion website, where rich visuals in flash animation are emblazoned with stylized letters and catchphrases that characterize the collection and the brand's philosophy.
In a customized "Shop the Look" section, customers can click onto a revolving set of editorial-style images. These Emilio Pucci looks portray the brand's interpretation of the collection and how it can be accessorized and worn. The visuals mirror those from the in-store catalogue and the fashion website for an across-the-board expression of brand identity.
In another distinctive feature of the Emilio Pucci Virtual Boutique, the collection is modeled by professional dancers in fluid poses, displaying Emilio Pucci's versatile cuts and showing how the clothes move comfortably on the body. Freedom of movement and the way a fabric drapes over the female form has always been at the heart of the maison's design philosophy.
To highlight and draw attention to the smooth silhouettes, the dancers' faces are provocatively overexposed using artistic graphic design techniques. The resulting effect is a glamorous yet anonymous look to the dancer-models, allowing the customer to more easily imagine herself in the clothes.
Laudomia Pucci, Image Director of Emilio Pucci: "We are very proud to have created a unique Virtual Boutique that showcases the ethos of the Emilio Pucci brand and our shopping environment. Today luxury shopping is not just about brick and mortar stores, we believe our Virtual Boutique will be an important aspect of Emilio Pucci's retail strategy."
Didier Drouet, General Manager of Emilio Pucci: "The Virtual Boutique is a key store for our brand as we will finally be able to offer customers on a global scale the opportunity to access the complete Emilio Pucci world. It completes our selective and qualitative network, allowing us to communicate to new customers."
Federico Marchetti, founder and CEO of YOOX Group: "Emilio Pucci is a brand that is recognized for its kaleidoscope of colors and prints, while YOOX offers a kaleidoscope of ideas and projects. Together we have created a tailor-made online flagship store."
CoSTUME NATIONAL opens its doors to internet-savvy fashionistas and trendsetters from all latitudes with the launch of its online store due mid-september 2008.
The new CoSTUME NATIONAL online store located at www.costumenational.com is "powered by YOOX" and developed by YOOX Services which has provided the two new virtual stores with technology, web design, logistics, customer care and web marketing.
is fuelled by top web fashion retailer Yoox and carries ready-to-wear, footwear and accessories from the CoSTUME NATIONAL and CoSTUME NATIONAL HOMME collections.
"I am very excited to be able to offer my logo online, says designer Ennio Capasa. Fans have been requesting it for a long time and I am happy Yoox made it happen. This is one more way to show our appreciation to our customers and further enhance their shopping experience with CoSTUME NATIONAL "
Since its inception, Yoox has joined forces with the top names in the luxury fashion industry to deliver to their customer what style offers best and started collaborating with CoSTUME NATIONAL two seasons ago carrying the deluxe sneakers line CoSTUME NATIONAL ACTIVE.
With the launch of the CoSTUME NATIONAL online store, comes the opening of other three freestanding boutiques in New York, Moscow and Qatar.
Visit www.costumenational.com for info
"What's happening in September?" This is the question arousing the curiosity of www.misssixty.com surfers since June. Questions that are running through the grapevine, creating expectations and driving 60.000 surfers to subscribe to the Miss Sixty newsletter over one single month so as to receive immediate news on this longed-for event.
The excitement is well-founded, since the brand's first and largest flagship store will be inaugurated just after the Miss Sixty New York fashion show. The virtual store will allow clients from all over the world (including Russia, USA, UK, Europe, Middle and Far East, Africa and many others) to surf through and buy the complete 2008 Autumn/Winter clothing, denim and accessories collections with just one simple click of the mouse.
The brand-new site will be strictly related to the New York event. A dedicated section will give our clients the possibility to access the exclusive images related to the fashion show and to have a constant update of inedited videos shot in the shows' backstage with models, friends and celebrities. Finally, the site will also feature the catwalk's video and interviews recorded during the fashion show with the founders of the Sixty Group, Wichy Hassan, Creative Director, and Renato Rossi, CEO of the SIXTY Group.
Miss Sixty has a final surprise dedicated to all its fans: a special Limited Edition T-Shirt will be presented along with the SS09 Show on Sunday September 7th on the New York runway. Made in just 250 pieces, the exclusive t-shirts have been personalised by Wichy Hassan to celebrate the online store inauguration. It will be on sale exclusively on the brand new www.misssixty.com online flagship store just after the fashion show.
"We are very proud of this important step", Wichy Hassan and Renato Rossi agree. "Miss Sixty's audience replied with great enthusiasm to online sales tests carried out in the United Stated and Canada over the last years. Once again our clients proved to be demanding women, alert to rapidly evolving fashion going hand in hand with technology, in constant research of boundless and alternative shopping experiences".
MISSSIXTY.COM is "powered by YOOX", developed by YOOX Services, company of the YOOX Group managing the design and management of the new virtual store in terms of technology development, interface design, logistics, customer care and web marketing.
Thanks to a long-term experience in Internet retail, YOOX Services offers custom made integrated solutions developed ad hoc according to the partners' needs and marked by the excellent quality of its services to end users.
On Monday 23 June at 0900 (Central European Summer Time) Giorgio Armani will officially open the doors to his new pan-European Emporio Armani online store at www.emporioarmani.com. This new web site, offering anyone resident in Europe the possibility to shop from his Emporio Armani collections for women and men online, is designed to mirror the overall experience a customer would receive in one of the designer's freestanding stores.
Giorgio Armani said: "Today shopping online is second nature for ever increasing numbers of fashion consumers. I launched my first e-commerce store in the United States at www.armaniexchange.com in the year 2000 and have seen over the years how the interest in this way of shopping has caught on. Taking advantage of this momentum, last September we launched our Emporio Armani online store in America and have seen a steady growth in traffic over the months, which makes me optimistic about the prospects for Europe."
On the day of the Emporio Armani Online store opening visitors to www.emporioarmani.com will also be able to download the designer's Emporio Armani Men's Spring Summer 2009 fashion show and a range of interviews with his friends and guests including international soccer star David Beckham, actors Josh Hartnett (the face of the soon-to-be-launched Emporio Armani Diamonds for men fragrance), Ben Barnes, Miguel Angel Silvestre, and Takeshi Kaneshiro; Everton soccer player Tim Cahill and European Champion swimmer and 400 metre world record holder Federica Pellegrini.
In 2006, Giorgio Armani became the first designer to invite everyone into the elite world of Paris haute couture, when he live streamed his Giorgio Armani Privé couture show around the globe on the web at MSN.com.
The new pan-European Emporio Armani online store is divided into two areas: ""Shop Online" and "Experience". The "Shop Online" area offers visitors the chance to shop the seasonal collections for men and women, including formal and casual wear, the Emporio Armani Underwear collection as seen on David Beckham, the EA 7 athletic wear line, the (Emporio Armani)RED collection, shoes and leather accessories, watches, eyewear, jewellery and fragrances. The Emporio Armani online store is powered by Y Services - a YOOX Group company, the worldwide e-commerce partner for a number of leading fashion brands. Y Services provides the Emporio Armani online store with technology and interface design, logistics and customer care.
In the "Experience" area, visitors can view video highlights of the seasonal fashion shows and advertising campaigns, catalogues and store locator. Original music and imagery, together with sophisticated design and intuitive navigation combine to provide a rich, dynamic, audio-visual experience, which brings the world of Emporio Armani to life.
Fast on any connection, the site uses innovative flash, java, and HTML technology combined with the latest database applications.
In July 2000, Giorgio Armani S.p.A. launched www.giorgioarmani.com its main portal, where today one can experience the world of Armani: Giorgio Armani (www.giorgioarmani.com), Armani Collezioni (www.armanicollezioni.com) , Emporio Armani (www.emporioarmani.com), Armani Jeans (www.armanijeans.com) , Armani Junior (www.armanijunior.com), Armani Exchange (www.armaniexchange.com), Armani/Casa (www.armanicasa.com), Armani Hotels and Resorts (www.armanihotels.com), Giorgio Armani Beauty (www.giorgioarmanibeauty.com) and an official press site (www.armanipress.com).
un vero Emporio Armani.
C.P. Company and Stone Island, brands owned by Sportswear Company, will, today, be accessible for all online-shopping fans worldwide. Not a physical store with geographical borders, but two virtual locations, as an expression of the unique world embodying each brand. The new online stores can be reached from the two brands' existing sites, www.cpcompany.com and www.stoneisland.com , both of which are introducing, for the occasion, a new graphic look as well as updated features dedicated to highlighting the images and descriptions of the garments.
The sales seasons will reflect that of their traditional retail stores. C.P. Company, cult brand of informal wear, will start selling the Spring/Summer 2008 men's and women's collections in its virtual store. Stone Island, known for its detailed research applied to fabrics and treatments, presents online the Stone Island and Stone Island Denims.
Sportswear Company entrusts the management of the new retail project to YOOX Group, an Internet retailing partner for many of the leading fashion brands worldwide, able to guarantee the highest quality in terms of management, service and security for shopping online..
The virtual stores offer the clients an excellent service identified by: secure payment; a total privacy warranty;, very quick delivery times through express delivery; free returns and refunds; efficient customer service.
The CPCOMPANY.COM and STONEISLAND.COM online stores are "powered by YOOX" and developed by YOOX Services which has provided the two new virtual stores with technology, web design, logistics, customer care and web marketing.
Carlo Rivetti, Chairman and Managing Director of Sportswear Company, states: "I am happy to embark on this internet venture opening of two new virtual stores at once. We look at it as our store window onto the world allowing us to reach three of the world continents contemporaneously and making our products accessible in a simple and direct way to our potential clients."
Federico Marchetti, Founder and CEO of YOOX Group, comments: "The creative collaboration between SportSwear and YOOX Services has generated two virtual stores with features that are unique in the internet."
A new ground-breaking web experience, a unique and engaging 3D Digital Dimension will allow Diesel fans around the world to access a brand new online flagship store on www.diesel.com
In 2007 Diesel initiated some of the most incredible and innovative digital projects to date: in January 2007 ‘The Heidies', the online worldwide launch of the new Intimate and beachwear collection, redefined the boundaries of marketing using the net to showcase underwear models in an ironical and unpredictable way. This 100% interactive campaign won the Grand Prix Award at the Cannes Lions Int'l Advertising Film Festival; in June 2007 at Pitti Uomo in Florence, Diesel staged an explosive multimedia catwalk event which presented its preview SS08 collections on holographic models. Not one to rest on its laurels, Diesel ends the year 2007 with a bang introducing a completely new way to experience the web and using its creativity to overcome all limitations of online shopping.
Launched simultaneously in Europe and America, the Diesel online flagship store will ensure all customers a unique on line shopping experience by offering the full range of Diesel apparel, denim, accessories and underwear through an interactive gallery store: The Diesel Style Lounge. Designed in-house by the Diesel Creative Team, headed by Creative Director Wilbert Das, the store features up-to-the-minute cinematic effects and utilizes the very latest in digital techniques seen in Hollywood movies such as the Matrix, to showcase 3D models twisting and turning in the latest Diesel looks. For the first time ever customers will be able to see on screen how fabrics moves and how styles fit on real bodies.
Diesel's largest flagship store will offer an extensive range of more than 1,000 different items, starting with FW 07 and SS 08 preview. Diesel Style Lounge interface will change on a seasonal base featuring 18 key total looks at the time (9 female and 9 male). New outfits will be added every season while new products will be available every month. All different products - including the famous, widest ever offer of Diesel's iconic denim - previously available only in Tokyo, London or New York could now be purchased anywhere, anytime!
Renzo Rosso, Diesel President & Founder. "I have always dreamed of a store where all my favorite products are available at the same time! Finally, creating a digital gallery, we provide Diesel fans around the world with a unique mind-blowing experience of shopping".
On this project Diesel chose to partner with YOOX Group to guarantee exceptional service quality, flexibility and customization, as well as efficient worldwide distribution logistics. Federico Marchetti, YOOX Founder and CEO: " Two companies with Italian roots, a non-Italian name, and strong international attitude have joined forces in the web arena to mix quality of products with quality of customer service and cutting edge technology."
Simultaneous opening of Armani/Manzoni concept store on Second Life
Giorgio Armani announces the September 7th launch of his new online Emporio Armani store at www.emporioarmani.com. For the first time offering anyone resident in the United States the possibility to shop his Emporio Armani collection for women and men online in a way that is designed to mirror the experience and service a customer would receive in one of the designer's freestanding stores.
Giorgio Armani said: "I have had the chance to see first hand the mounting enthusiasm for online fashion shopping in the United States through the growing success we have had with our A/X Armani Exchange online store. I have also observed the increasing sophistication of fashion consumers shopping online, which has encouraged me to develop this new site for my Emporio Armani lifestyle. There is a growing group of fashion consumers who enjoy the ease and flexibility that online shopping offers and my objective has been to provide them with a seamless experience that reflects the spirit, style and service of a visit to an actual store."
Armani continued, "Having only ten Emporio Armani stores in the United States, www.emporioarmani.com now provides American fashion consumers nationwide with the chance to shop this collection 24 hours a day seven days a week."
The new Emporio Armani site is divided into two areas: "Experience" and "Shop Online". In the "Experience" area of the site, which was designed and developed in collaboration with Saatchi & Saatchi Italy, visitors can view video highlights of the seasonal fashion shows, catalogs and photo books and catch up on the latest Emporio Armani news, including the (PRODUCT)RED initiative, events, store openings and launches. Original music and imagery, together with sophisticated design and intuitive navigation combine to provide a rich, dynamic, audio-visual experience, which brings the world of Emporio Armani to life. Fast on any connection, the site uses innovative flash, java, and HTML technology combined with the latest database applications.
The "Shop Online" area of the site offers visitors the chance to shop the seasonal collections for men and women, including formal and casual wear, the EA 7 athletic wear line, the (EMPORIO ARMANI)RED collection, shoes and leather accessories, watches, eyewear, jewelry and fragrances. The Emporio Armani online store is powered by Y Services - a YOOX Group company, the worldwide e-commerce partner for the leading fashion brands. Y Services provides the Emporio Armani online store with technology and interface design, logistics and customer care.
Coinciding with the official launch of the new Emporio Armani site Giorgio Armani will simultaneously open a replica of his Armani/Manzoni store on Second Life, where avatar visitors will be able to view the Top 10 selling Emporio Armani products which can either be purchased virtually with Linden Dollars or directly on the new www.emporioarmani.com online store.
Giorgio Armani started exploring the possibilities of the internet in 1995 with the launch of the A/X Armani Exchange site (www.armaniexchange.com), which since 2000 has offered innovative e-commerce in the United States.
In July 2000, Giorgio Armani S.p.A. launched www.giorgioarmani.com its main portal, incorporating seven sites that provide the whole experience of the house of Armani: Giorgio Armani (www.giorgioarmani.com), Armani Collezioni (www.armanicollezioni.com), Emporio Armani (www.emporioarmani.com), Armani Jeans (www.armanijeans.com), Armani Exchange (www.armaniexchange.com), Giorgio Armani Beauty (www.giorgioarmanibeauty.com) and a Press Area (www.armanipress.com).
The whimsical world of Marni is now taking its adventure online. Marni is extremely excited and proud to announce the opening of its very first virtual store located at www.marni.com.
Starting from September 2006, Marni lovers will be able to track down their coveted fashion items from far and wide with a simple mouse click. The new virtual store will house the Italian brand's women's collection, including ready to wear and the unique accessories that have become hot sellers around the globe. The site will match the brick and mortar Marni stores in terms of delivery timing and assortment, so that the same collections will be featured in both regular stores as well as on-line.
For its launch, the sales and delivery regions have been focused on the United States and Europe (with the exception of Norway, the Vatican and San Marino). Japan will quickly follow and the rest of the world is expected to join successively.
To maximize both creative content and user-friendliness, Marni has relied upon the expertise of YOOX.com, the renowned web-based fashion retailer that has become a favorite with savvy online shoppers. The Marni website is the very first of a series of designer boutiques that YOOX is launching and managing under a brand new business unit header.
Though a completely separate entity; Marni.com will be powered by YOOX, relying on its super-performing platforms and delivery networks. This guarantees that Marni's on-line debut will be perfectly seamless, and, ultimately, that Marni fans can focus on what's important: fabulous shopping.