thecorner.com presents
FENDI’S TEMPORARY ONLINE (MINI) STORE
Just in time for the Holiday Season, the prestigious Fendi maison opens its Temporary Online (mini) Store on thecorner.com, the virtual space that presents a selection of artisans and cutting-edge brands for men and women through dedicated “mini-stores.”
Fendi, which is synonymous with the “Made in Italy”, opens its first Temporary Online (mini) Store on thecorner.com, the meeting place between craft and experimentation.
For a period of two months, followers of the brand will be able to enter into the refined world of the Roman maison.
The Temporary Online (mini) Store will be dedicated to Fendi’s autumn/winter 2009 accessory collection, while it will also present some of the maison’s classic items: iconic bags such as the “Baguette,” the “Spy” and the “Chef,” shoes, sunglasses, leather goods, silk foulards, scarves and hats.
Now, lovers of the brand with the unmistakable double F, will have the opportunity to experience creative and interactive shopping at any time, from any part of the globe.
Giles Deacon’s creates a capsule collection
exclusively for thecorner.com
A Christmas celebrated with uniqueness and luxury hand made products: a selection of items and accessories in limited edition from international brands characterize Christmas 2009 at thecorner.com, the virtual space showcasing “mini-stores” from artisans and cutting-edge brands.
The highlight of this special selection is a capsule collection exclusively created for thecorner.com by one of the most acclaimed British designers of the moment: Giles Deacon.
The capsule collection is composed of three exclusive items: a bustier dress made in lurex, a skirt and a top. The theme that inspires these garments is a distinctive flower decoration: the detail of the flower petal is repeated over the textiles and used as a decorative element to embellish shoulders and gowns. Fabrics and print motifs have been created and designed by Giles exclusively for Christmas on thecorner.com. Clothes in limited edition and entirely made in Italy are perfect for special occasions or not to be missed parties!
"I am really excited to be offering the Pixie dress in this exclusive fabric and colour for thecorner.com, which will prove to be a truly innovative online retailer experience." declared Giles Deacon.
In order to make sure that you find the right present without stress and useless rushes, thecorner.com offers an incredible variety of creations, gift ideas for men and women, an amazing selection of international brands such as Maison Martin Margiela, Raf Simons, Marc Jacobs, Haider Ackermann, Ann Demeulemeester, Viktor & Rolf, Kris Van Assche, Acne Jeans, Bernhard Willhelm, Adam Kimmel, Rick Owens, just to name a few.
More surprises are to be discovered. Besides the capsule collection by Giles Deacon, many different gift ideas will also be available such as the limited edition motorcycle helmet made by the Parisian atelier Ruby and customized by Maison Martin Margiela. For shoe lovers, Nicole Brundage has created her trademark killer heel cage sandal shoe in a red leather version exclusively for thecorner.com. Then to complete and enrich your look, don’t miss the unisex jewels by Neil Barrett and the colourful, printed scarves by Liberty of London, stylish details to add a twist to even the most classic and timeless item.
Also available are artisanal handmade shoes, like those of Premiata, Pantofola d’oro and N.D.C. for men, or those more refined by Diego Dolcini for women, while there is also a selection of Italian brands which offer high-end crafted items, like Aspesi, Aristolasia, Golden Goose, Annapurna, Marséll and Bruno Bordese.
In addition to the creative assortment, thecorner.com not only stands out for having the most luxurious gift packaging available on the Internet, but also for its premium free and fast shipping service.
For last minute Christmas gifts, thecorner.com will offer an additional service: express shipping to make sure your gifts are received on time and all from the comfort of your own home.
With thecorner.com, Christmas shopping is just around the corner!
Produced by Numéro Tokyo
and Special Project Consulting is opening!
Under the concept of "Souvenir from Tokyo", the Art Convenience Store will unveil a series of exclusive collaborated products such as fashion apparel, stationary, toy and character goods.
The "Art Convenience Store" is an entertainment store where you can buy the art and culture of Tokyo and enjoy the Tokyo experience. The first installment opened last autumn for a limited time in Isetan Shinjuku Department Store. This year for the second installment, the Art Convenience Store will extend its capability to all around the world.
■ Collaborating creators
Hiroshi Fujiwara / Phillip Lim / Chitose Abe (sacai) /
Nobuhiko Kitamura (Hysteric Glamour) / Medicom Toy and more
■ Schedule
12th Sep. New York at UNIQLO NY
18th Sep. London at Dover Street Market
21st Oct. Paris at Colette
12th Oct. Hong Kong at Joyce
14th Oct. Tokyo at Isetan
22nd Sep. Online at www.thecorner.com
thecorner.com will be offering the products online worldwide.
THECORNER.COM LAUNCHES CUTTING-EDGE WOMEN'S COLLECTIONS
in a unique collaboration with Nick Knight and SHOWstudio
September 2009 sees thecorner.com - the virtual space showcasing "mini-stores" from artisans and cutting-edge brands launched by YOOX Group - introduce women's collections for the very first time. The womenswear labels available on thecorner.com will be featured in an innovative fashion film project, created in collaboration with SHOWstudio and devised and directed by the visionary photographer Nick Knight.
Nick Knight uses Fashion Film to present key looks from thecorner.com's designer labels for men and women, including Maison Martin Margiela, Haider Ackermann, Ann Demeulemeester, Viktor & Rolf, Proenza Schouler, Rick Owens, Hussein Chalayan, Raf Simons, Kris Van Assche and Sophia Kokosalaki. The exclusive film, directed by Knight, is the result of a unique collaboration with leading fashion creatives including filmmaker Ruth Hogben, stylists Simon Foxton and Jonathan Kaye, and set designer Michael Howells. The resulting film, Portent, is a sensual, delicate and poetic exploration of romantic Classicism through the male and female form, accentuated by exquisite clothing from a raft of the world's finest designers - a portent, indeed, of the season's fashion to come.
SHOWstudio, founded by Nick Knight in November 2000, consistently pushes the boundaries of communicating fashion. With its dedicated commitment to innovative communication of fashion online, SHOWstudio is the ideal partner for thecorner.com, a unique concept of online retail where each designer conveys its distinct image and identity to create a sophisticated shopping experience.
Previously featuring solely menswear collections from cutting edge designers, from September 2009, the research brand department store will showcase new "corners" dedicated to womenswear, featuring international contemporary designers such as Rochas, Haider Ackermann, AF Vandervost, Proenza Schouler and Charles Anastase to name but a few. New debuts for men's brands like Undercover, the Japanese cult label will also be sold exclusively on thecorner.com through an online customised shop-in-shop.
Hussein Chalayan presents its HOME tote
Following the HOME movie happening, directed by Yann Arthus-Bertrand and produced by Luc Besson, Hussein Chalayan is joining PPR's initiative* to create an animal-printed cotton canvas tote bag.
« The social and environmental issues facing the world today are immense, committing the future of humanity. Being a global leader, PPR must set an example by informing and raising awareness to encourage each individual to take action. The PPR Group is proud to support the film HOME. Our partnership is a financial support in the production of the movie, but also means a general involvement from all the brands of the PPR Group », declares François-Henri Pinault, CEO of the PPR Group.
« The environment we are living in has been a leitmotiv theme throughout my career. It felt completely natural to join forces and create that tote bag for the HOME project. I wanted something with a very simple and obvious message that speaks to everyone", says Hussein Chalayan.
The starting point for the Hussein Chalayan HOME tote bag was thoughts about global warming and its effect on the animal kingdom. This was reflected in a print that shows endangered animal species with extinct animals that have been blanked out.
All the profits from the sale of the Hussein Chalayan HOME tote bag will be donated to GoodPlanet (Yann Arthus-Bertrand's association working to protect the environment).
Starting from today, the Hussein Chalayan HOME tote bag will be a worldwide exclusive from www.thecorner.com, the online department store launched by YOOX Group dedicated to the new cutting edge collections by international designers.
* PPR Group has a majority stake in Puma Group, that has a majority stake in Hussein Chalayan company.
A limited edition t-shirt supporting charity exclusively available on thecorner.com
Neil Barrett, in collaboration with Oxfam International and Ucodep, has designed a limited edition t-shirt that will be available exclusively on www.thecorner.com supporting the two non-profit organizations for a common humanitarian goal.
The t-shirt is available in one size and in two versions, for him and her, portraying a graphic design that outlines the profile of a group of people who are pronouncing the slogan of Oxfam/Ucodep "We can change lives": together we can achieve more.
Oxfam International is one of the biggest non-governmental confederations made up of organizations which work with partners and allies in more than 100 countries to find lasting solutions to poverty and injustice.
Ucodep is an Italian non-governmental organization, who for more than 30 years, has worked with development projects and humanitarian companies in 20 countries south of the world, while also promoting fair trade in Italy.
In 2007, Oxfam International and Ucodep opened a campaign office together in Italy to inform civil society about the themes of global poverty and injustice.
Oxfam International and Ucodep have continually strived to inform governments of the needs of poorer countries and utilises celebrities and various creative minds to find new solutions to the problems they actively tackle.
"I always believed incorrectly, that I personally could do nothing... since listening to Colin Firth and his conviction in the belief that if we do not make an effort.. we are guilty of negligence, I realize that my previous belief was not true, and that it is essential for everyone of us to make an effort; "TOGETHER WE CAN CHANGE LIVES," Neil Barrett.
This initiative is a further demonstration that fashion can educate society about the poverty and injustice in the world.
THECORNER.COM AT PITTI UOMO 76
Pitti Immagine and thecorner.com, the "online department store" launched by YOOX Group and dedicated to the new cutting edge men's collections by international designers, presents a special communication project: a web partnership on the occasion of Pitti Uomo 76.
Exclusively for its visitors, thecorner.com will present a focus on the special projects scheduled at Florence from the 16th to the 19th of June 2009. Commencing from June 12th, thecorner.com will begin posting video previews and exclusive editorial content on the most important events such as the fashion shows by guest designers at Pitti, UNDERCOVER and PROENZA SCHOULER, the SPECIAL EVENT OF PITTI W-WOMAN and a focus on WHO IS ON NEXT?/UOMO and PITTI PEOPLE.
Particular attention will be given to the events by guest designers: Jun Takahashi, creator of fashion house Undercover and Proenza Schouler, founded by two New York designers Jack McCollough and Lazaro Hernandez. Starting from September, the two brands will debut on thecorner.com with an online customized shop-in-shop.
"So far and yet so close, the brands from New York and Tokyo will meet at Pitti and around the corner at thecorner.com", says Federico Marchetti, Founder and CEO of YOOX Group.
Also, after this year's Pitti Uomo event, creative ad hoc videos and news will be continually featured on thecorner.com concerning the two projects: WHO IS ON NEXT?/UOMO, the first edition of the competition launched by Pitti Immagine, Alta Roma and L'Uomo Vogue to discover new talents in men's fashion and PITTI PEOPLE, an initiative born in collaboration with a team of travelling bloggers/photographers that narrate, through images, the international community of visitors, buyers and journalists who attend the fashion event in Florence.
"YOOX Group is one of the firms that best reflect the Internet's vivacity with respect to the world of fashion" says Raffaello Napoleone, CEO of Pitti Immagine, "Pitti Uomo and thecorner.com are very similar because of their international scope and continuous attention to research. They are both ideal platforms for promoting the fashion system's best talents on the global stage. And thanks to this partnership, the opportunities are increasing exponentially".
Another reason to stay tuned to the thecorner.com!
Adam Kimmel creates a limited edition t-shirt exclusively for thecorner.com
For the first time ever, the New York based designer Adam Kimmel, in collaboration with contemporary artist Kon Trubkovich, creates a limited edition t-shirt exclusively for thecorner.com. Continually in search for conceptual thought and artistic expression, Kimmel chose Trubkovich, an emerging Russian artist based in New York to collaborate with him on this unique initiative. From May 2009, the limited edition tshirt will be sold exclusively on thecorner.com; the t-shirt has been created in three colours white, navy and black and features a print drawing of a vintage Californian number plate.
Kimmel stated that "My Spring/Summer Collection 2009 was inspired by the artists surrounding the Ferus Gallery in 1960's Los Angeles. Kon Trubkovich re-lives that spirit, which is why I collaborated with him on this T-shirt."
Adam Kimmel's wide-ranging quest for inspiration from the art world has embraced the style of many significant personalities and movements from which he takes inspiration. Kon Trubkovich was also photographed in one of Kimmel's latest lookbook.
Kon Trubkovich, the Russian born painter, sculptor, photographer and fashion designer explores themes of confinement, rebellion and autonomy in a self-referential parallel. Trubkovich is interested in the idea of achieving freedom within the restraints of incarceration, the desire to escape and the nature of that achieved freedom.
This artwork initiative represents a further step into the style of Adam Kimmel, whose collections are now available worldwide thanks to thecorner.com, the new virtual "department store" featuring the latest collections from cutting-edge international designers and a selection of hard to find Italian brands – many of them appearing online for the first time.
Styling Around the World: a creative photo shoot set in London, styled by Nicola Formichetti
exclusively for thecorner.com
After Tokyo, thecorner.com continues with its journey around fashion capitals. City after City, the windows of thecorner.com have been personalized by famous stylists from around the world. In this way, users can compare different styles and get suggestions on how to personalize their look, while mixing items by top designers and enjoying photo shoots created by true style professionals from Milan to London, Tokyo to Berlin and Los Angeles to New York.
The first leg of the journey was Tokyo with the worldwide famous Japanese stylist Tsuyoshi Noguchi.
Now the second stop is London and this time, the protagonist is the renowned Nicola Formichetti, creative director of DAZED & CONFUSED and fashion director of VOGUE HOMMES JAPAN.
Exclusively for thecorner.com, Nicola has chosen a young photography talent: Brett Lloyd, an emerging name in the London scene who has already shot for magazines such I-D and Dazed. The model featured in the shoot is the young fashion icon Jethro Cave, son of musician Nick Cave, and who has been photographed by Hedi Slimane and chosen to catwalk during the last Paris Fashion Week.
This outstanding combination lead to a cutting edge editorial, featuring niche brands entirely chosen from thecorner.com.
With its street's atmosphere found in the Brick Lane's district, a cool area for trend setters and fashion lovers, London was the perfect location for this project.
thecorner.com is a high-end online "department store" featuring the latest men's collections from cutting-edge international designers and a selection of hard to find Italian brands – many of them making their online debut. thecorner.com offers its customers a sophisticated shopping experience and it stands out for having the most luxurious gift packaging available on the Internet and for its premium free and fast shipping service.
