Self-Made Bags
8 ARTISTS DESIGN 8 BAGS CUSTOMIZABLE ONLINE
STRAMBO is the new Italian brand created by 8 painters, cartoonists, designers and architects.
STRAMBO is the meeting of the past and the future where artisan craftsmanship and advanced technological tools allow visitors to become the protagonist inspired by their vision towards an entirely unique creation.
By personalizing these modular accessories in yoox.com's virtual atelier, clients can play with experimentation transforming STRAMBO bags into art forms that transcend physical space and redefine the value of diversity.
STRAMBO is the idea of yoox.com, the leading online partner to the top designers in fashion and lifestyle across three continents, which increasingly supports projects that focus on truly entertaining and stimulating ways to reinvent style.
STRAMBO is a game about interactivity. The creators Matteo Guarnaccia, Fulvia Mendini, Prof. Bad Trip, Massimo Giacon, Johanna Grawunder, Tatiana, Markus Benesch and Alessandro Guerriero, each designed an accessory that could be modified online mixing colors and textures, choosing different handles or straps, matching various forms and functions in the quest of the perfect bag as personalized art.
High-tech denim exclusively on yoox.com
LYCRA® LIMITED EDITION
SPECIAL JEANS CAPSULE COLLECTION
designed by Marithé + François Girbaud
An initiative destined to make an impact. yoox.com presents a new extraordinary project born from the collaboration between LYCRA® and Marithé + François Girbaud, two brands that stand for experimentation, innovation and detailed research. The collection is comprised of eight exclusive best selling models that embody the history and iconography of Marithé + François Girbaud jeans and incorporate the high-tech elements from the most recent innovations of LYCRA®.
The special limited edition collection is comprised of two series – one for men and one for women each featuring three pairs of jeans and a jacket. Inspired by the creative possibilities of mixing denim and LYCRA®, Marithé + François Girbaud designed these exclusive items with aesthetic and functionality fused in a sophisticated architecture of shapes that portrays both beauty and sexiness.
Launching September 20th, this one-off collection will be exclusively available on yoox.com –recognized as one of the top 100 shops worldwide by Vogue UK. yoox.com, acting as an incubator for new ideas, continues to support innovative collaborations that allow its visitors to create a style that's increasingly more personal and authentic.
yoox.com presents: "THE WILD BUNCH"
featuring
The White Bunch! by Bernhard Willhelm
yoox.com, announces its collaboration with German designer Bernhard Willhelm for the third installment of "The Wild Bunch", a project that presents exclusive collections from cult fashion designers.
The White Bunch! range will launch on 7th June 2005 on
yoox.com and will remain online until the fall. Willhelm's collection, available only on
yoox.com, takes inspiration from the delightfully ghoulish world inhabited by zombies, ghosts and monsters as seen in B-films, splatter movies and the horror genre. The luxurious collection will be manufactured by highly-skilled artisans in Belgium.
This frightfully exciting range created especially for
yoox.com is the epitome of Willhelm's inimitable approach to design which takes apparently familiar imagery and then liberates it from its classical functionality. For this collection Willhelm has transformed the edginess of horror motifs by adding an element of humor and childlike innocence to his creations. The results include huge ghosts jumping out from sweaters, blood-drenched chainsaws running down trouser legs and terrifying knife motifs festooned on garments.
With his unique and inimitable style, Willhelm has fast become one of the coolest designers of the fashion scene primarily because he steers clear of conventional ideas of aesthetics. Born in Germany and educated in Belgium, Willhelm is now based in Paris. Known for bringing fun back to fashion, his designs appeal to a large fan base all over the world.
The project's curator is Rafael Jimenez, a Paris based consultant who works with a number of designers including Comme des Garçons, where he was one of the main instigators of the Guerrilla Store Projects. Rafael has worked closely on this project bringing Bernhard's collection online for the first time ever.
"The Wild Bunch", an ongoing feature on yoox.com, presents an international array of designers linked by their unique approach to fashion. These designers are given the unique opportunity to present their collections across three continents through yoox.com. Previous designers have included Alexandre Herchcovitch from Brazil and Hamish Morrow from the UK.
A co-production by Triennale di Milano and yoox.com
opens to the public
DRESSING OURSELVES
The exhibition, curated by Alessandro Guerriero, presents "self-portrait dresses" designed by key figures from design, architecture and art. It explores the way individuals expresses their inner character through clothing that will never be in or out of style
because it's unique, unrepeatable and an expression of personal authenticity
Dressing Ourselves, the exhibition curated by Alessandro Guerriero (Compasso d'Oro for Design), opens tomorrow to the public at the Cubo space in the Triennale di Milano, remaining through 20th of March. It is the first stage of a touring event which will be replicated with a local flavour involving new contributors in New York, London and Tokyo.
Thirty international artists were asked to design an item of clothing that would become a kind of self-portrait. The sketches drawn were the starting point for a collection of cloths-cum-works of art displayed on glass resin sculptures representing the creator in real scale. The dresses were produced by the students of Naba (Nuova Accademia di Belle Arti) under the supervision of Anna Cardani and with the contribution, as fashion consultant, of Giorgio Correggiari. The sculptures were produced by Attilio Tono "Atelier Almayer".
The event itself, designed by Alberto Biagetti, recognized as one of the best Italian graphic designers, is an experience with a strong narrative potential that contains all languages, mixes different disciplines and allows subjects to fuse together.
The stage for the event resembles a church's nave decorated with a polychrome pavement and lined with carefully lit apses hosting the dressed sculptures. Unlike fashion shows, the viewer is asked to wander amongst the pieces, to journey on a mystical tour as if visiting divinities in a sanctuary.
The clothes lend themselves to being imaginatively classified according to various elements, materials and concepts linked to their invention. There is an enormous diversity and eclecticism amongst the works. There are dresses that evoke memories, sight and experiences; dresses that change with the light using reflective materials; dresses that explode in waterfalls of multi-coloured threads; dresses that dissolve into invisibility.
The complete vision of the project and story behind these works are documented in an accompanying catalog edited by Charta with critical text curated by Marco Scotini. The book includes the artists' interpretations of the pieces and the reasons behind each idea. The website www.yoox.com/dressingourselves details the story of the project from the artists' sketches to the final clothes produced and includes biographies, images of the creators' previous work and behind-the-scenes photographs.
Introducing the exhibit, Alessandro Guerriero explains the biggest challenge: to be able to say once again "I", while outside in the world, ethics, science, psychology and fashion become uniting factors emphasizing the whole not the part. A dress only for me, an outfit as an object that contains the possibility of infinite meaning, enchantment and personal mystery, becomes a true self portrait. Dressing Ourselves is an anthropological project because it positions man once again at the center of our attention.
Davide Rampello, president of the Triennale di Milano, sees Dressing Ourselves as an exhibit that explores design and fashion in order to discover its true character. It belongs to a series, along with the exhibition of Maddalena Sisto, that delves into the personalities of design. It is no coincidence that some of the authors summoned by Alessandro Guerriero have already worked with the Triennale, like Gaetano Pesce, who has an exhibit currently running.
Federico Marchetti, founder and CEO of YOOX Group, recognized the affinity yoox.com had to the Dressing Ourselves project. yoox.com, is known as an experimental site in which style and expression are given complete freedom. Mixing reality and fiction, the site features a monthly YOOX Cover, virtual models that wear elements and architecture instead of cloths suggesting a new way to interpret individuality. "We share with Dressing Ourselves," concludes Marchetti, "the liberty of multi-disciplinary experimentation and the possibility to invent innovative cultural projects which inspire creativity of the near future."
