April 2010 - yoox.com announces a new and exciting collaboration with Established & Sons at the Salone Internazionale del Mobile in Milan.
This new partnership carries on the exciting e-commerce collaboration between Established & Sons and yoox.com which began last December with the opening of the Established & Sons shop-in-shop on yoox.com, the virtual boutique for fashion and design.
During the Salone Internazionale del Mobile in Milan (14th-19th of April 2010), Established & Sons and yoox.com have celebrated the synergy between design and e-commerce and combine their creativity and initiate a unique event and experience. Established & Sons has presented an exciting new own-labelled collection, named Estd by Established & Sons, composed of furniture and accessories. A selection of the newly launched Estd by Established & Sons product is virtually presented at the Salone through an interactive 3D performance created by yoox.com, exclusive online retail partner of Established & Sons. This is the first time that a product launched at the furniture fair is available to buy during the fair.
The collection has been unveiled and showcased within an impressive installation at La Pelota, in Via Palermo 10. At the forefront of 3D innovation, with its spirit of curiosity, playfulness and a desire to experiment, yoox.com is always looking for new and original ways of presenting fashion and design. Four items, (Dip, Soft Grid, Plan, Butt) from Established & Sons Estd collection are presented in a new interactive way. yoox.com has created a remarkable 3D installation allowing the viewer to virtually discover the exclusive items in detail: through touch-screen displays it will be possible to play, move, turn, throw and explore the different products. After the interactive virtual experience, created by yoox.com, the four new items from the Estd by Established & Sons collection are available to buy exclusively on the Established & Sons shop-in-shop at yoox.com. This partnership takes design in e-commerce to a new level.
