September 2010 - For the occasion of Milan Fashion Week 2010, the city of Milan and the Mondadori Group, along with the publications Grazia and Interni, became promoters of the Fashion & Design 2.0, making the “Galleria” symbol of Milan's downtown area, a meeting place full of events dedicated to fashion but also to design hoping to to involve citizens in one of the more significant periods of the Italian industry.
For the occasion, the “Ottagono” of the Galleria Vittorio Emanuele, was animated with installations by International designers and architects including: Alberto Biagetti with yoox.com, Antonio Citterio with Moncler, Lissoni Associati with Gallo and Saverino Vudafieri Partners with Tod's.
yoox.com’s installation was created by Alberto Biagetti, Art Director of YOOX Group and creator, together with Alessandro Guerriero, of the YOOXCover project, the iconic image that is renewed every month and welcomes millions of viewers to the virtual boutique yoox.com.
For Fashion Design 2.0, Alberto Biagetti has created " Apparizione ", the YOOXCover n.123, a story in which the body, the dress and the architectural space become essential elements of each other and are able to restore the idea of theatricality that goes with fashion and defines its most eccentric and original aspects.
