Yooxgroup

September 2009 - In line with its continuous dedication towards scouting young fashion talents and promoting the Made in Italy, yoox.com, after last year’s success, confirms its partnership with the "Who Is On Next?" competition created and carried out by Alta Roma in collaboration with Vogue Italy.  From the 2009 finalists, yoox.com chose Leitmotiv as the best cutting-edge designers offering them the possibility of selling  a preview of their Spring/Summer 2010 collection exclusively online. Leitmotiv’s S/S 2010 collection "READYMADE" is presented online on yoox.com, not just through a simple fashion show video but through a fun and diverse variant: the body of the model is broken down into diverse videos and enclosed by picture-frames in typical retro style.