Yooxgroup

September 2004 - Brazilian Alexandre Herchcovitch became a known talent at Rio's Fashion Week. He has been celebrated by fashion writers for his light-hearted style deriving from a clever and personal interpretation of modern art. September 2004 marked his début on the New York catwalks and on yoox.com for the first edition of The Wild Bunch. Herchcovitch is inspired by widely different influences, playfully mixing them with varying expressive effects: from the subtle innocence of Japanese comics, to the gothic atmosphere of horror movies, to finely tailored floral fantasies. His name is synonymous with the conceptual, innovative style of Brazilian fashion.