Yooxgroup

April 2006 - Always promoting new forms of creativity, yoox.com took on the role of fashion incubator and participated in Fashion Fringe 2006 as the event's official retail partner. The winner's Spring/Summer 2007 collection was sold online exclusively at yoox.com.

With Colin McDowell as creative director and Tom Ford as honorary chairman, Fashion Fringe of course had an international advisory committee, which included Nick Knight, Giles Deacon, Alannah Weston, Hamish Bowles, Hilary Alexander and Sarah Mower. Gavin Douglas was announced as the winner of Fashion Fringe 2006 for his very innovative collection, which was displayed in a spectacular fashion show at City Hall. Douglas's creations were presented exclusively on yoox.com in February 2007, giving the designer access to a global marketplace.