September 2008
yoox.com supports new talent by working with Gen Art's 14th Annual "Fresh Faces in Fashion" Show.
For the first time yoox.com with a panel of fashion experts has chosen one of the show's designers, JF & Son, for a unique opportunity to present their line to the world, reaching an international audience.
Thanks to an innovative technological interface, visitors can buy a selection of outfits from JF & Son's 2009 Spring-Summer Collection by interacting directly with the fashion show video. By just clicking on the video, the outfits seen during Fashion Week in New York can be purchased and delivered worldwide in record time, giving customers the chance to be the first to wear the collection months before it hits stores.
