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December 08 - Lapo Edovard Elkann was born in New York in October of 1977. He is the grandson of Gianni Agnelli, and together with his brother and sister, represents the major shareholders of the parent company that controls the Fiat Group.
In 2007, he launched his own company, Italia Independent, which creates unique pieces of apparel and accessories. He had previously been the Worldwide Brand Promoter for the Fiat Group; and in 2001 he worked as Henry Kissinger's Personal Assistant.
After having worked for both Ferrari and Maserati in the Marketing sector, in 2003 Lapo moved to Fiat Auto SpA. where he was Director of Marketing for Fiat Europa. As the Director of Brand Promotion for the Fiat Group, he managed to capture the attention of younger customers, re-installing Fiat firmly on the list of most-loved brands. He coordinated the launch of the Fiat Punto and participated in the promotion of the re-launch of the legendary model, the Fiat 500. He played a key role in assuring Fiat's sponsorship of many sports teams during the most recent Winter Olympics in Turin.