Yooxgroup

July 2011                                                                                                                                                             

SERG RIVA - THE LAST RESORT

Stricken with a debilitating case of “designer’s block,” Serg Riva—couture swimwear designer, fashion philosopher, online celebrity—found a cure in the vintage archives of yoox.com. From 1960s Emilio Pucci, to 1990s Valentino, inspiration arrived via the glamour of the past. All fashion is fiction, Serg claims. The offspring of artist James Buckhouse’s imagination, he invites us in this exclusive account to suspend our disbelief….