Viva Emilio Pucci!

June 2009 - yoox.com reveals the vibrant past of storied Italian fashion house Emilio Pucci in a selection of vintage clothes and accessories.

Launching in tandem with the YOOX Vintage event is a new service that allows customers to navigate and buy items on yoox.com with their iPhones. Uniting ultra modern technology with beautiful vintage clothes and accessories by Emilio Pucci, yoox.com is the first to enable customers to acquire valuable vintage pieces via cell phone. This breakthrough service, soon available on other aspects of yoox.com, represents yoox.com's longstanding commitment to marrying the past with the future.

The extensive selection represents Emilio Pucci's philosophy, a specifically Italian brand of joie de vivre that over the years has become timeless, classic fashion. Many of the items reveal Emilio Pucci's flair as a designer, showcasing his celebrated prints and color, his revolutionary formfitting silhouettes and fabrics. Culled from private sources in Europe and America, as well as internationally renowned vintage dealers, the pieces attest to Emilio Pucci's skill for transcending seasonal trends.